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"Pod have been excellent. The team are super helpful, responsive, friendly, and great at what they do. Pod has built me 2 websites, manage our PPC and SEO and we have seen incredible improvements in lead conversion.

Business AdviceExpert and transparent advice to grow your business
EngagementEngaging the right audiences to convert them into customers
Strategic PlanStrategy based on in-depth research and data analysis

Digital Marketing Consultancy In Leicester, Leicestershire

Are you looking to grow your business but don’t want the cost of a full-time marketer? Our digital marketing consultancy services enable you to benefit from our vast knowledge and decades of experience in the online marketing arena. We bring a fresh perspective to your business for impactful results.

Strong client relationships and consistent results sit at the heart of what we do. It’s always been our aim to move away from the accepted industry standard and instead create an adaptable approach to suit the needs of everyone coming through our door, regardless of budget and scale.

With hourly rates or retainer options, we offer bespoke digital marketing consultancy packages to suit you and your business needs.

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Our Marketing Strategy Consultancy Service Supports the Following Areas:

Telephone AI

Telephone AI captures crucial customer interaction data, providing actionable insights to improve service quality. It also helps attribute sales to specific channels, enhancing marketing efficiency and enabling data-driven strategies.

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SEO

As part of our marketing strategy consultancy service, we integrate SEO expertise. Contrary to popular belief, SEO is a complex, long-term investment. Although it requires a degree of patience, it can be endlessly valuable if executed properly. Before we begin a web build or revamp, we use data-driven techniques to plan the next stages. It's essential to understand how future SEO efforts will intertwine with the website creation and marketing campaign as a whole. Even if you’re working with another SEO company, we’re more than happy to offer our expertise to ensure you achieve your goals.

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Web Design

We know there won’t always be room in the initial budget to make the changes that will aid SEO, improve conversion and create more sales. It’s why we offer our continued guidance by way of a web retainer service, which allows us to make changes to the design of your website. We often uncover small details behind the scenes, which turn into practical ideas, that we can build on as we delve deeper into an account. It’s then up to us to ensure you understand how these details fit into the overall jigsaw of the digital advertising strategy and why they will benefit you.

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Paid Search (PPC)

Pay-Per-Click (PPC) can often be a confusing topic. But, as anyone who offers digital marketing strategy consultancy will tell you, it’s integral in determining the success of any digital marketing campaign. At Pod, we’re more than happy to shoulder the hard work for you. This can come in a few different forms. We can either take ownership of your current account, create and optimise a new account on your behalf, or we can simply support you and offer guidance if you’d prefer to go it alone.

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Social Media

Social media has become an integral part of our everyday lives. However, many people fail to recognise that social media is an incredibly powerful tool you can use to market your brand and products. We are huge advocates of social media marketing, and we believe that it’s something that almost all e-commerce businesses could benefit from. Social media plays a significant role in our digital marketing consultancy services and we are always ready and willing to offer a helping hand. From creating tailored advert sets to running competitions or creating lead magnets, we’ll help you to achieve your business goals.

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Business Development

Need support in more than just an online capacity? Our consultancy support extends into all areas of business development. In our many years of business, we’ve learnt how easily things fall apart behind the scenes, despite an apparent perfect surface performance. Utilise our consultancy services to examine areas such as your organisational structure, recruitment and business development strategies to ensure your online marketing efforts fit seamlessly into the bigger picture of your business. For us, this is what digital marketing consultancy is all about: looking at what exists to adapt and overcome.

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Personable, Transparent and Results Driven

Before we create your digital marketing strategy, we gather our team and sit down with you on an informal basis to understand all elements of your business, including:

Your industry
Your competition
Your audience(s)
Your targets and aspirations

Unlike many businesses offering digital marketing consultancy, we make it our business to understand yours. We want to give you and most importantly, your business, a voice. This way, your needs and requirements are heard and not lost, and we’re better equipped to deliver a solution you’re inspired by.

The next steps?

Once we know your story and what you’re looking for, we can begin producing an all-encompassing and effective bespoke digital marketing strategy. This lays out the land of the present day and plans for the days, months and years to come.

For internet marketing consultancy committed to delivering forward-thinking solutions, turn to Pod Digital’s award-winning digital marketing consultancy service.

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What Can We Offer as a Marketing Strategy Agency?

As a marketing strategy agency with years of commercial experience, we don’t believe in delivering a “one size fits all” solution to any client. All of our services, including the preparation of a digital marketing strategy, are entirely bespoke and tailored to you and your business.

What can we do for you as a digital marketing strategy agency? As successful marketers across a range of sectors, we offer expertise and advice on all aspects of your business.

Our aim is to ensure your company can achieve what you set out to do. This involves analysing your previous marketing efforts and determining the opportunity for growth and development. We will map out and help you execute an improved strategy that places you on the right track.

Once we know what success looks like for you, we create a roadmap to help you achieve all you set out to achieve. Digital marketing is a cutting-edge industry that changes regularly, which is why we offer continued support for your future plans and ideas. We believe in looking to the future, but that doesn’t mean we abandon traditional values of integrity, communication and hard work.

Our focus is on offering our customers support that transcends the standard client/agency dynamic. At Pod, we’re not your typical digital strategy agency: we won’t just create a plan and throw you in at the deep end. We work collaboratively to help you plan for the years ahead.

Joined-Up Marketing Approach

Having multiple marketing services is key to having a successful website, as they all work to combine your marketing strategy and start generating results for your business.

Web Design
First impressions count for everything. We can make yours a memorable one with flawless, responsive web design.
SEO
The first five results in an organic search get 67% of all clicks. SEO is about maximising your visibility to drive traffic and capture leads.
PPC
We create ads that generate meaningful engagement through PPC whilst working to ensure your ROAS (Return on Ad Spend) is high.
Content Marketing
We truly believe content marketing is king. We create written solutions that enhance marketing effectiveness.
Paid Social
In the age of social media, brands and companies have access to a depthless well of potential all at the click of a button. Social media advertising done the right way.
Email Marketing
There is a wealth of potential waiting to be captured through email. We can help you harness the power of email marketing with strategic campaign designs.
CRO
You have the traffic, but are you converting? Our CRO experts can help you turn traffic into profit.
Video Marketing
The industry’s brightest sparks work in conjunction with us to deliver video content that epitomises your brand voice and vision.

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