AI Search Optimisation
If you’re not part of the AI answer, you’re not part of the conversation.
AI Mode is pushing links down the page, and LLMs like ChatGPT and Gemini are choosing who to cite. We help your brand stay visible, trusted and selected where it matters most.
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AI Search Optimisation
If you don’t shape how AI Search sees your brand, it will make up its own mind.
AI Search, such as AI Mode, AI Overviews, ChatGPT, Perplexity and Gemini, is changing how people search. Over 60% of queries now end without a click, with users getting answers directly from AI.
Traditional rankings are no longer enough. Your brand needs to be referenced, not just ranked.
At Pod Digital, we help ambitious brands stay visible, trustworthy and competitive across both traditional and AI search experiences.
Why AI Search Visibility Now Matters More Than Ever
AI Overviews and AI Mode are changing the rules:
12.2% queries now trigger AI Overviews
15.49% average drop in click-through rates when AI Overviews appear
AI Mode is now live in the UK, pushing organic listings down the page or hiding them behind new tabs
Being visible in AI search is now just as important, if not more, than traditional SEO on its own. If you’re not in the answer box, you’re not in the conversation.
Our Content Director, Jane Wardle, says, “We prepared our clients for AI Overviews for over a year before it was rolled out in the UK. We found that with the groundwork we did, they started appearing in AIO straight away. With that in mind, if you’re already appearing in AIO, you’re perfectly positioned to lead in AI Mode.”
What is AI Mode?
AI Mode is Google’s new experience where AI-generated summaries appear by default. It’s live in the US and now rolling out in the UK.
Unlike a simple AI Overview, AI Mode transforms the entire results page. Users are greeted with a full AI-generated answer before they see anything else. Organic links are pushed down or hidden in a separate tab.
If your content isn’t being surfaced in AI Mode, you’re losing visibility fast. Pod Digital helps make sure you stay part of the answer.
What You Get With Pod’s AI Search Optimisation
We tailor AI-ready strategies that evolve as search evolves. Our approach gives you:
Visibility in AI Mode, AI Overviews and LLMs: ChatGPT, Gemini and Perplexity
Structured, citation-worthy content backed by data
Alignment across content, SEO, PR and paid media
ROI from zero-click journeys and AI traffic
Future-proofed SEO as AI Mode becomes the default
Questions?FAQs
What makes my content discoverable by AI Search?
We follow proven tactics that make content more discoverable by AI Search:
- Write questions and answers in a conversational tone.
- Use bullet lists, clear headings and FAQ structures.
- Include stats and concise data ready for AI citation.
- Add structured data (schema markup) to help AI parse your content.
- Monitor visibility across AI tools like ChatGPT, Gemini and Perplexity so it can be refined and capitalised on quickly.
What industries benefit from AI Search?
AI Search benefits a wide range of industries, particularly those where users ask complex, intent-led questions that influence buying decisions.
- E-commerce brands benefit as AI tools like ChatGPT and Perplexity generate optimised product descriptions, reviews, and FAQs, often leading to direct purchases without requiring a website visit.
- Professional services (e.g. legal, finance, healthcare) gain authority and trust when their expert-led content is cited in AI-generated answers.
- B2B and SaaS companies can surface niche, long-tail queries that AI systems prioritise for relevance and detail.
- Hospitality and local services see gains from localised AI search queries like “best Italian restaurant near me” or “top-rated plumbers in Leicester.”
- Education and training providers also benefit from AI surfacing structured answers to common learning or course-related questions.
If your industry relies on trust, expertise or high-intent traffic, Generative Engine Optimisation (GEO) can significantly improve visibility and conversions in AI search.
There are a lot of different names for AI Search: how do we know which one to use?
You’re right. Terms like AI Search, Generative Search, AI Overviews, AI Mode, Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) are all being used. That’s because the landscape is still evolving, and the industry hasn’t yet settled on a single standard definition.
At Pod Digital, we use clear, strategic language depending on the context and the platform:
- AI Search – a broad term for how search is being transformed by AI technologies like ChatGPT, Gemini and Google’s AI Overviews.
- AI Overviews (AIO) – Google’s feature that summarises search results using generative AI. We use this term when talking specifically about optimising for Google’s new results layout.
- GEO (Generative Engine Optimisation) – our preferred term for the service we offer. It combines traditional SEO with next-gen AI optimisation, built for visibility in generative engines like Perplexity, ChatGPT and Google.
We stay flexible but strategic, so our clients appear in the right places, using the right terminology, at the right time.
Our services Design & Creative
Web Design & Development
With a collaborative design and development team, we make your brand thrive online. Whether you want a new website or help with an existing one, our specialist in-house team offer bespoke web design in Leicester and work with you to give your website the edge.
Content Writing
Your website is your online window to the world, and we’re here to bring it to life. We create engaging content that ranks in Google’s evolving algorithms and AI-driven search. Our blend of creativity and SEO ensures visibility and results that resonate with your audience. The outcome? A return on investment your finance team will want to celebrate.
Video Production
Video marketing has a direct and positive impact on businesses. By displaying your business and services in an easy-to-digest format, visitors can access information quickly and easily. Are you in the 87% of businesses benefiting from video?
Branding
Branding is more than a logo, it’s the foundation of your brand and how your audience connects with you. We design strategic and creative brand identities that drive recognition, trust and long-term growth.
Our services Digital Marketing
SEO
SEO is the driving force behind our digital marketing agency. Both an art and a science, we work tirelessly to get your website ranking above your competitors. We drive traffic to where you want it.
PPC
Take control of your Google, Bing and Amazon advertising costs with our expertly managed PPC campaigns in Leicester. Using cleverly targeted campaigns, our pay-per-click specialists drive traffic exactly where you want it to go. Enjoy almost instant results and watch your business grow.
Paid Social
The social media market grows every day, and it’s not stopping any time soon. Utilise the power of popularity and open a direct line of communication with your target audience. We’ll build your brand, increase engagement and improve your sales through organic or paid social activity.
Email Marketing
There’s no better way to get your message to a specific audience than with email marketing. With one of the best conversion rates in the business, our strategic campaigns deliver essential messages to those who matter the most.
CRO
Conversion rate optimisation focuses on enhancing your user experience. Why? To make it easier for visitors to convert into customers. It’s one of the most powerful marketing tools in our arsenal for increasing your bottom line.
Our services Insights & AI Tools
Telephone AI New
Telephone AI is a brand new service that transcribes and analyses every call, capturing key details and enquiry types to give you full visibility on your leads.
On/Offline Attribution Coming Soon
Data Analysis Coming Soon
What is AIO Optimisation?
Be the brand AI recommends, not the one it forgets.
AIO (AI Overview) Optimisation is the process of structuring and refining your website content so it appears in Google’s AI-generated summaries known as AI Overviews. These are the first things users see in AI Overviews, meaning they often get the answer without clicking further.
We optimise your content to be clear, accurate and contextually relevant so AI selects your brand as the trusted answer. This boosts visibility, credibility, and conversions, especially as traditional organic results get pushed further down the page.
With AIO, you get:
- Prime real estate in Google’s AI Overviews
- Higher click-through rates from high-intent users
- Authority as a trusted source
- Strong positioning as AI search becomes the norm
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