AI Overviews Optimisation
As Google rolls out AI Overviews across more searches, brands need to think beyond traditional rankings. It’s no longer just about getting to page one; it’s about getting cited in the AI answer box at the very top of search. That’s where your audience is looking. At Pod Digital, we help make sure you’re part of the answer.
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What Are AI Overviews Optimisations?
AI Overviews are Google’s AI-generated summaries that appear right at the top of the search results page. They often appear above ads, maps and organic listings. These summaries are created using information pulled from multiple trusted sources across the web.
Unlike traditional rankings, AI Overviews doesn’t reward the “best” content with a blue link. Instead, Google’s generative engine extracts information from across the web, and only a few sources get cited. If your brand isn’t in that summary, you’re not part of the answer.
At Pod, we anticipated this shift before it hit the UK in 2024. By closely tracking developments in the US, where AI features land first, we prepared our clients early. That’s why many were already being cited in AI Overviews from day one.
Why AI Overviews Matter
AI Overviews are already reshaping search behaviour
Being featured in an AI Overview is fast becoming the new page one. The difference? You don’t just need to rank: you need to be referenced.
Jane Wardle, Content Director, says, “AI search is changing the rules in real time. At Pod, we’re not just keeping up. We’re already building for what comes next.”
AI Overviews Matters
12.2% queries now trigger AI Overviews
Citation = Visibility
If you’re not cited, your traffic and authority may decline
Clicks are disappearing
Users often find their answer in the overview and never scroll down. There’s an average 15.49% drop in click-through rates when AI appears.
How We Optimise for AI Overviews
We build content with one goal: to earn your brand a place in Google’s generative answers. This isn’t traditional SEO. It’s a specific, targeted process built around how Google’s Gemini model reads, understands and cites your content.
Our PeopleYour AI & Content team
Jane
AI & Content Director
Ria
Content Strategist
Sam
SEO & Content Account Manager
Joe
SEO & Content Account Manager
Jonathan
SEO & Content Account Manager
Don’t Just Rank. Get Cited.
You might already rank well in Google, but that doesn’t guarantee your place in an AI Overview.
If your content isn’t being selected for those top-of-page summaries, you’re missing one of the biggest visibility opportunities in search today.
AI Mode has already arrived, and it’s going to reshape how people find answers.
Let Pod Digital help you get cited in Google’s answers, not just listed below them.
Make your content unmissable in Google’s AI Overviews. Book a strategy call with us.
Why Pod Digital?
We understand exactly how Google’s AI Overviews select, summarise and cite content. From here, we build content that earns your place in the spotlight.
Our services Design & Creative
Web Design & Development
With a collaborative design and development team, we make your brand thrive online. Whether you want a new website or help with an existing one, our specialist in-house team offer bespoke web design in Leicester and work with you to give your website the edge.
Content Writing
Your website is your online window to the world, and we’re here to bring it to life. We create engaging content that ranks in Google’s evolving algorithms and AI-driven search. Our blend of creativity and SEO ensures visibility and results that resonate with your audience. The outcome? A return on investment your finance team will want to celebrate.
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Video marketing has a direct and positive impact on businesses. By displaying your business and services in an easy-to-digest format, visitors can access information quickly and easily. Are you in the 87% of businesses benefiting from video?
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Branding is more than a logo, it’s the foundation of your brand and how your audience connects with you. We design strategic and creative brand identities that drive recognition, trust and long-term growth.
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SEO is the driving force behind our digital marketing agency. Both an art and a science, we work tirelessly to get your website ranking above your competitors. We drive traffic to where you want it.
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Take control of your Google, Bing and Amazon advertising costs with our expertly managed PPC campaigns in Leicester. Using cleverly targeted campaigns, our pay-per-click specialists drive traffic exactly where you want it to go. Enjoy almost instant results and watch your business grow.
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The social media market grows every day, and it’s not stopping any time soon. Utilise the power of popularity and open a direct line of communication with your target audience. We’ll build your brand, increase engagement and improve your sales through organic or paid social activity.
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There’s no better way to get your message to a specific audience than with email marketing. With one of the best conversion rates in the business, our strategic campaigns deliver essential messages to those who matter the most.
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Conversion rate optimisation focuses on enhancing your user experience. Why? To make it easier for visitors to convert into customers. It’s one of the most powerful marketing tools in our arsenal for increasing your bottom line.
Our services Insights & AI Tools
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Telephone AI is a brand new service that transcribes and analyses every call, capturing key details and enquiry types to give you full visibility on your leads.
Data Analysis New
On/Offline Attribution Coming Soon
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