Equestrian Website Design & Digital Marketing
Specialist SEO, PPC, Content and AI Systems for the Equestrian Industry
Pod Digital provides the UK’s most advanced equine-focused website and marketing service. It is built specifically for stud farms, horse sellers, livery yards, riding schools, trainers, equestrian retailers and performance yards.
Powered by real operational insight from McAshwey Stud, and supported by equestrian creator, Dakota, we know this audience well. We understand exactly how riders, owners, breeders and serious horse buyers search, browse and convert.
We combine equestrian website design, equestrian SEO, horse sales PPC campaigns, AI phone systems and high-impact equestrian content into a single Plug-and-Play growth package.
Complete Equestrian Website & Marketing System
Designed to help equestrian businesses rank higher, sell more horses and increase enquiries across all services.
Equestrian Website Design Horse Sales, Yards & Retailers
We build high-performance equine websites designed specifically for:
- Horse sales and sport horse dealers
- Show jumping, dressage and eventing yards
- Stud farms and breeding operations
- Livery yards and riding schools
- Equestrian therapists, vets and farriers
- Equestrian retailers and tack shops
Key Features:
- SEO-optimised horse sales listings
- Pedigrees, bloodlines, conformation notes, competition records
- Image galleries, embedded video and ride footage
- Service pages for livery, training, breaking, clinics and therapy
- Integrated WhatsApp/Call/Booking buttons
- Fast-loading mobile-optimised design
- All pages built with equine keyword intent in mind
Equestrian SEO Services Rank for High-Intent Horse Buyer Keywords
Our equestrian SEO strategies target real buyer intent with precision.
Example Keywords We Target:
- Horses for sale UK
- Showjumping horses for sale
- Dressage horses for sale
- Warmblood horses for sale
- Livery yard near me
- Riding lessons [location]
- Stud farms in [location]
- Equestrian clothing UK
- Equestrian equipment online
- Horse training yard
- Equine physiotherapy/rehabilitation
SEO Services Include:
- Technical SEO and on-site optimisation
- SEO-written horse sales descriptions
- Local SEO for yards and riding schools
- Authority backlink building from equestrian platforms
- Blog strategy: training, stud insights, horse care, competition prep
- Analytics and conversion reporting
You get a website engineered to dominate equestrian search terms.
Equestrian PPC Advertising Google, Meta & TikTok
We run targeted PPC campaigns built for equine conversions.
High-Intent PPC Keywords:
- Buy show jumping horse UK
- Buy dressage horse UK
- Horse sales UK
- Equestrian clothing sale
- Riding lessons near me
- Livery yard availability
- Equine chiropractor/physio
- Horse transport UK
PPC Channels:
- Google Search and Performance Max
- Instagram and Facebook Ads
- TikTok Ads (yard tours, horse showcases)
- YouTube and retargeting campaigns
We specialise in PPC funnels that increase horse enquiries, service bookings and e-commerce sales.
AI Solutions for the Equestrian Industry
Powered by Pod Digital’s Telephone AI
Our AI systems automate communication, lead handling and follow-up.
Equestrian AI Features:
- AI phone assistant for horse enquiries and livery bookings
- Call recording, transcription and lead scoring
- AI messaging, WhatsApp and SMS follow-up
- ChatGPT website assistant trained on your yard or stud
- Buyer profiling (discipline, level, budget, experience)
- Offline and online attribution for horse sales
This gives even small equestrian businesses enterprise-level capability.
Deep equestrian knowledge
Through McAshwey Stud, and our creators, we understand the industry from the inside.
SEO and PPC built around equine buyer intent
We know how horse buyers search and how to convert them.
High-performance equestrian websites
Designed to increase enquiries, bookings and sales.
AI-driven lead control
Automation for calls, chat, follow-up and attribution.
Full-service management
One partner for everything: website, marketing, AI, content.
Equestrian Content Creation
Real equestrians. Real expertise. Real credibility.
Content We Produce:
- Horse sales videos (jumping, flatwork, conformation walk-arounds)
- Yard tours and behind-the-scenes storytelling
- Reels and TikToks optimised for equestrian reach
- Product reviews for tack, supplements and apparel
- Photography for horse listings, yards, events and branding
- Articles and blog content with SEO-optimised keywords
All content is crafted by riders who understand stride length, breeding terminology, engagement, scope, frame and discipline-specific requirements.
Ongoing Equestrian Marketing Management
We act as your digital partner, managing all online activity while you focus on your horses.
Monthly Management Includes:
- Website updates (horses, services, news)
- Paid advertising optimisation
- SEO improvements
- Regular content creation
- Analytics, reporting and sales attribution
- Competitor tracking
Built for Every Equestrian Business
- Stud farms and breeders
- Show jumping yards
- Eventing and dressage yards
- Livery yards and riding schools
- Equestrian therapists and rehab centres
- Equine vets, farriers and physios
- Equestrian clothing and tack brands
- Horse sellers and dealers
- Equestrian influencers and riders
- Equine transport service and videographers
Our services Design & Creative
Web Design & Development
With a collaborative design and development team, we make your brand thrive online. Whether you want a new website or help with an existing one, our specialist in-house team offer bespoke web design in Leicester and work with you to give your website the edge.
Content Writing
Your website is your online window to the world, and we’re here to bring it to life. We create engaging content that ranks in Google’s evolving algorithms and AI-driven search. Our blend of creativity and SEO ensures visibility and results that resonate with your audience. The outcome? A return on investment your finance team will want to celebrate.
Video Production
Video marketing has a direct and positive impact on businesses. By displaying your business and services in an easy-to-digest format, visitors can access information quickly and easily. Are you in the 87% of businesses benefiting from video?
Branding
Branding is more than a logo, it’s the foundation of your brand and how your audience connects with you. We design strategic and creative brand identities that drive recognition, trust and long-term growth.
Our services Digital Marketing
SEO
SEO is the driving force behind our digital marketing agency. Both an art and a science, we work tirelessly to get your website ranking above your competitors. We drive traffic to where you want it.
PPC
Take control of your Google, Bing and Amazon advertising costs with our expertly managed PPC campaigns in Leicester. Using cleverly targeted campaigns, our pay-per-click specialists drive traffic exactly where you want it to go. Enjoy almost instant results and watch your business grow.
Paid Social
The social media market grows every day, and it’s not stopping any time soon. Utilise the power of popularity and open a direct line of communication with your target audience. We’ll build your brand, increase engagement and improve your sales through organic or paid social activity.
Email Marketing
There’s no better way to get your message to a specific audience than with email marketing. With one of the best conversion rates in the business, our strategic campaigns deliver essential messages to those who matter the most.
CRO
Conversion rate optimisation focuses on enhancing your user experience. Why? To make it easier for visitors to convert into customers. It’s one of the most powerful marketing tools in our arsenal for increasing your bottom line.
Our services Insights & AI Tools
Telephone AI New
Telephone AI is a brand new service that transcribes and analyses every call, capturing key details and enquiry types to give you full visibility on your leads.
Data Analysis New
On/Offline Attribution Coming Soon
Questions?FAQs
Can you build a website specifically for horse sales?
Yes. We build SEO-optimised horse sales platforms with video, pedigrees, filters and mobile-first layouts.
Can you help my stud farm attract international buyers?
Absolutely. We run targeted PPC campaigns for the USA, UAE, Europe and other high-demand markets.
Do you handle monthly updates for horse listings?
Yes. We can manage horse listings, content uploads, edits and marketing continuously.
Do you understand equestrian terminology?
Yes, our equine creators, Dakota and Tim, bring true equestrian industry knowledge.
Can you manage PPC for livery yards, clinics or riding schools?
Yes. We optimise PPC campaigns for bookings, leads and local search demand.
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