Content MarketingContent that’s built for tomorrow
Our talented team creates content strategies that power every part of your digital marketing, from SEO and paid search to AI discovery. With tools like Google’s AI Overviews, AI Mode and ChatGPT changing how people search, we build content that’s human-crafted and data-led. It’s AI-optimised to help your brand stay visible, trusted and ahead of the curve.
Results
Driven
Joined-Up
Approach
Expert
In-house Team
5 star
Rated
Content Marketing Agency In Leicester, Leicestershire
Search is changing and so is digital marketing. It’s no longer just about ranking on Google: it’s also about being understood and recommended by AI. With AI Search, content needs to do more than just target keywords: it needs to be structured, credible and genuinely useful.
As a leading content marketing agency in Leicester, Pod Digital creates content that works for humans, Google and AI. We help you get found, build trust and stay ahead in a rapidly evolving digital world.
Let’s future-proof your content strategy – get in touch today.
Our PortfolioEngage, convert and perform
Why AI Search Changes the Rules
Traditional SEO focused on keyword rankings. Now, AI models like Google’s AI Overviews summarise content and present answers, often without a user clicking through.
This means your content needs to:
- Be structured so AI can easily summarise and cite it.
- Be credible, expert-led and backed by original insight.
- Answer real user questions quickly and clearly.
And support SEO, paid media and conversion across your digital marketing efforts
Our content strategies are designed to make sure your brand is visible, even when users don’t click.
Digital Content StrategyDelivering a return on investment for B2B and B2C businesses
Why Work With a Content Marketing Agency?
Your online presence is a window into your world. It’s how visitors perceive your brand and decide whether or not to engage with you. Time and time again, content proves itself as delivering an excellent return on investment. But to stand out, your content needs more than just keywords: it needs a unique perspective that sets you apart.
Google prioritises originality, so we ensure each piece of content highlights what makes your business different, giving it the best chance to rank above the competition.
Whether you’re in the B2B or B2C world, we create strategic, purpose-driven content tailored to your brand. As a leading content marketing agency, we don’t just drive traffic. We convert visitors into customers, helping grow your business and strengthen your position online. Let us bring your brand’s unique message to the world.
Our PeopleYour Content Team
Jane
AI & Content Director
Alison
Company Director
Ria
Content Strategist
Sam
SEO & Content Account Manager
Joe
SEO & Content Account Manager
Jonathan
SEO & Content Account Manager
Lucy
SEO & Content Account Executive
Rebecca
Video Editor
Rhianna
Multimedia Content Strategist
Ellie
SEO & Content Account Executive
Our services Design & Creative
Web Design & Development
Our collaborative design and development team helps your brand thrive online. Whether you need a new website or to improve an existing one, we deliver bespoke web design using our Great White framework, or AI-assisted builds for faster delivery. Our websites strike a balance between creativity, performance and conversion, supporting both human users and modern AI search.
Content Marketing
Your website is your digital storefront. We create content that performs in modern search, supports AI search and builds trust with your audience. Our blend of creativity, SEO and insight delivers content with purpose.
Video Production
Video continues to play a powerful role in how people discover and evaluate brands. By visually presenting your message clearly and concisely, video helps users understand your value and take action more quickly. It also supports visibility and trust across AI-influenced search journeys.
Branding
Branding is more than a logo. It’s how people, and AI systems, recognise and trust your business. We design clear, consistent brand identities that support discovery, recall and long-term growth.
Our services Digital Marketing
SEO
SEO remains a core pillar of Pod Digital. Combining technical expertise with strategic content, we improve rankings, drive qualified traffic and ensure your brand appears where customers are searching. We do this across both traditional and AI-influenced search journeys.
PPC
Take control of your Google, Bing and Amazon advertising costs with our expertly managed PPC campaigns in Leicester. Using cleverly targeted campaigns, our pay-per-click specialists drive traffic exactly where you want it to go. Enjoy almost instant results and watch your business grow.
Paid Social
The social media landscape continues to grow exponentially and now plays a key role in AI-driven discovery. We help you connect directly with your audience, build brand authority and drive sales through smart organic and paid social strategies that support visibility across both social platforms and AI search.
Email Marketing
Email remains one of the highest-performing marketing channels available. Our strategic email campaigns deliver timely, relevant messages that nurture leads, retain customers and support long-term growth.
CRO
Conversion rate optimisation focuses on enhancing your user experience. Why? To make it easier for visitors to convert into customers. And as AI search sends fewer but higher-intent visitors to your site, CRO becomes essential for turning that qualified traffic into measurable results. It’s one of the most powerful marketing tools in our arsenal for increasing your bottom line.
AI Search
Be discovered in the new search era with our AI Search Service. We’ll get your brand showing up in ChatGPT, Gemini and other LLMs, so when people ask, you’re the answer they see first. Make the most of this land grab situation.
Our services Insights & AI Tools
Telephone AI New
Stop guessing what happens on your calls. Telephone AI acts as an intelligent, 24/7 receptionist to ensure no lead is missed. Simultaneously, it automatically analyses and scores every sales interaction. It provides instant, data-driven insight into lead quality, buyer intent and team performance across your entire business.
AI AutomationNew
AI automation replaces manual, repetitive business processes with intelligent systems that work 24/7. It removes time-consuming admin and reduces reliance on manual input.
From booking appointments to moving data between systems, automation keeps work flowing. It can generate reports, trigger workflows and update records automatically. The result is less admin, greater consistency and fewer errors. Your business can scale efficiently without increasing headcount.Data Analysis New
Our data analysis services turn complex information into clear, actionable insight. By understanding past performance and operational patterns, we help you make smarter marketing and business decisions.
On/Offline Attribution Beta Testing Now
Modern customer journeys don’t follow a straight line. Our attribution tools connect online and offline touchpoints. It gives you a clearer picture of what’s really driving conversions and where to invest next.
Questions?FAQs
What are the types of content marketing?
There are several content types businesses use to attract, engage and convert customers. This includes:
- Articles: Help drive organic traffic and showcase industry knowledge
- Infographics: Break down complex ideas into easy-to-digest visuals
- Case Studies: Demonstrate real-world success and build credibility
- Onsite Content: Core website content such as service pages, product descriptions and landing pages to support SEO
- FAQs: Answer common customer questions in a way that boosts SEO and supports AI search features
- Videos and social-first content: Help amplify your brand and messaging across platforms
At Pod Digital, we design content to fuel the entire digital ecosystem – from SEO to paid campaigns to AI-powered discovery.
Why is content marketing important?
Content marketing is the foundation of successful digital marketing. It not only helps your brand get found online, but also:
- Builds long-term trust with your audience
- Improves performance across SEO, paid search and social
- Strengthens your presence in AI-generated results
- Supports conversion by guiding users through the full buyer journey
With AI search changing how customers find and evaluate brands, content needs to be more strategic, helpful and structured than ever. We make sure your brand is discoverable, relevant and reliable, wherever people search.
Why do content marketing?
Every part of your digital marketing relies on content marketing. Great content:
- Powers SEO by giving search engines something valuable to rank
- Supports PPC by improving Quality Scores and landing page performance
- Builds authority in AI search tools by offering credible, structured answers
- Increases engagement across email, social and paid campaigns
- Helps your brand stay front-of-mind across the entire customer journey
At Pod Digital, content marketing is never siloed. It’s embedded into every campaign we run to maximise ROI across your entire digital presence.
What is generative engine optimisation (GEO)?
Generative Engine Optimisation (GEO) is how SEO is evolving. It’s the process of optimising your content for AI-powered search tools like Google’s AI Overviews, ChatGPT and Perplexity.
Unlike traditional SEO, which focuses mostly on rankings, GEO is about helping your brand:
- Be cited, summarised and recommended by AI systems
- Provide clear, structured answers that match how AI models interpret search intent
- Maintain visibility in both zero-click AI results and traditional search listings
At Pod Digital, we combine GEO with a wider content and digital marketing strategy, ensuring your brand shows up where decisions are being made.
What is E-E-A-T?
E-E-A-T stands for Experience, Expertise, Authoritativeness and trustworthiness. These are all core signals used by Google and AI systems to evaluate content quality.
- Experience: The content reflects real-world knowledge or use
- Expertise: Written by a real person who knows the topic inside and out
- Authoritativeness: Your brand or authors are recognised in the field
- Trustworthiness: The content is reliable, accurate and transparent
Strong E-E-A-T not only improves SEO rankings but also increases your chances of being featured in AI-generated answers. It plays a crucial role in digital marketing by helping your content get seen, trusted and acted on across multiple channels.
Our Latest Articles
The 2026 Guide to Modern Content Marketing in the Age of AI Search
By Jane Wardle on 1st December 2025
TL;DR: AI search engines now answer most queries directly without clicks. It rewards content that’s structured for extraction, demonstrates clear expertise and answers specific questions in natural language. To stay visible in 2026, shift from: Head of SEO, Maisie Bee says, “The SEO and Content[...]
What is Google’s AI Mode and Will it Impact PPC?
By Jonathan Seals on 20th October 2025
Google’s AI Mode is a conversational, generative-search experience powered by Gemini that can surface AI-generated overviews. Importantly for advertisers, it can also feature Search/Shopping/Performance Max-style ads inside those AI experiences. Is AI Mode going to have an impact on PPC? Yes,[...]
How Topic Clusters Help You Win in SEO and AI Search
By Jane Wardle on 22nd August 2025
Search isn’t just evolving, it’s being rewritten by AI. If your content isn’t structured in topic clusters, AI tools such as ChatGPT, Perplexity and Google’s AI Mode may overlook your brand entirely. Topic clusters are now the blueprint for being cited, not just ranked. Turn disorganised blogs[...]
Your 2025 Digital Marketing Acronym Cheat Sheet
By Emily Whittaker on 22nd August 2025
If you’re new to digital marketing, it can feel like everyone’s speaking in code. From SEO to GEO and CPC to CRO, acronyms fly around every meeting. This glossary breaks them down by department so you can understand exactly what they mean and how they impact your marketing. SEO Department SEO is[...]
How AI Search Is Rewriting SEO and Why Content Is The Key
By Jane Wardle on 25th June 2025
You’ve probably noticed it. Your traffic has dipped a little, but conversions are oddly steady. They may even be up. One client told us it felt like search was “rewiring itself.” They’re right. What’s happening isn’t just a small algorithm tweak. This is the biggest shift in how search works[...]
Why AI Will Never Replace a Real Content Writer
By Jane Wardle on 26th May 2025
AI tools such as ChatGPT have changed how we brainstorm, plan and even fine-tune ideas. But no matter how good AI gets, it can never replace a real content writer. Writers don’t just string words together. They research, think critically, empathise and inject real emotion into their work. That’s[...]