PPCBing and Google Ad Management Specialists
Reach the right audience with expertly managed pay-per-click campaigns. We build data-led strategies that drive traffic, generate leads and improve ROI, without wasting your budget.
Results
Driven
Joined-Up
Approach
Expert
In-house Team
5 star
Rated
PPC Agency in Leicester
At Pod Digital, we pride ourselves on being a leading PPC agency in Leicester. Our dedicated team combines local expertise with proven PPC strategies to deliver measurable growth and exceptional ROI for businesses in Leicestershire and beyond.
Whether you’re a small enterprise or a large corporation, our PPC management services are tailored to your specific business goals. From Google Ads and Bing Ads to YouTube advertising, we specialise in all aspects of pay-per-click marketing to ensure your campaigns drive real, profitable results.
The Pod Digital SolutionPPC Experts on Different Platforms
We can help you with Google Ads Management, including Google Search and Google Shopping.
Amazon
With our Amazon Ads Management you can reach Amazon users with targeted ads, perfect for promoting products and boosting store visibility.
Bing
Bing Ads Management is often overlooked but can be just as effective as Google advertising in driving successful results.
PPC in Leicester, Leicestershire
As a PPC agency headquartered in Lutterworth, we’re proud to support businesses across Leicester and the wider Leicestershire region. From Loughborough to Hinckley, Melton Mowbray to Market Harborough, our team understands the nuances of the local market. We can help you connect with your audience through data-led, highly targeted advertising strategies.
Our Leicester-based PPC specialists work with businesses of all sizes, covering a wide range of sectors including retail, healthcare, professional services, manufacturing and more. Whether you’re aiming to increase footfall, generate online leads or grow eCommerce sales, we use proven PPC techniques tailored to the regional consumer behaviour that drives results.
While we have strong roots in Leicestershire, our reach is national, with clients across the UK benefiting from our strategic paid media management and results-focused approach. Being based locally allows us to build meaningful partnerships with Leicester businesses, offering the insight, flexibility and communication you’d expect from a trusted regional PPC agency.
What’s Included In PPC with Pod
Our PPC management retainers offer a cost-effective way to drive measurable results from paid search, with clear strategy, expert management and full transparency.
Our PeopleYour PPC Team
Charlie
Company Director
Laura
Senior PPC Account Manager
Izzy
Paid Media Account Executive
Owen
PPC Executive
Oscar
PPC Executive
Sonny
PPC Account Manager
Megan
Paid Media Account Manager
Mayank
Marketing Data Analyst
Praneeth
Marketing Data Analyst
Jenith
Marketing Data Analyst
Our PortfolioEngage, convert and perform
Why Choose Pod Digital as Your PPC Agency?
We deliver data-driven SEO strategies tailored to your business needs. From site migrations to local/national SEO, our expert team can get your website ranking above your competitors. Read our core SEO services and discover how we can help your business grow.
Local Expertise with National Reach
Being based in Leicester, we have an in-depth understanding of the local market dynamics and the unique needs of businesses in the area. Our PPC agency has successfully managed campaigns for various industries, delivering targeted advertising solutions that increase conversions and sales.
Customised PPC Campaigns to Meet Your Needs
We don’t believe in one-size-fits-all solutions. At Pod Digital, we create bespoke PPC strategies tailored to your specific objectives. Whether you’re looking to raise brand awareness, increase online sales or generate qualified leads, we develop campaigns that align with your business goals.
Transparent, Results-Driven Approach
As a Google Premier Partner, Pod Digital benefits from exclusive insights and direct support from Google. This helps us stay ahead of the competition and continually optimise your PPC campaigns for maximum impact. Our PPC audits and data-driven PPC strategies ensure your campaigns are always aligned with the latest best practices.
Discover how our expert PPC teams in Leicestershire can help take your business to the next level.
Our services Design & Creative
Web Design & Development
With a collaborative design and development team, we make your brand thrive online. Whether you want a new website or help with an existing one, our specialist in-house team offer bespoke web design in Leicester and work with you to give your website the edge.
Content Writing
Your website is your online window to the world, and we’re here to bring it to life. We create engaging content that ranks in Google’s evolving algorithms and AI-driven search. Our blend of creativity and SEO ensures visibility and results that resonate with your audience. The outcome? A return on investment your finance team will want to celebrate.
Video Production
Video marketing has a direct and positive impact on businesses. By displaying your business and services in an easy-to-digest format, visitors can access information quickly and easily. Are you in the 87% of businesses benefiting from video?
Branding
Branding is more than a logo, it’s the foundation of your brand and how your audience connects with you. We design strategic and creative brand identities that drive recognition, trust and long-term growth.
Our services Digital Marketing
SEO
SEO is the driving force behind our digital marketing agency. Both an art and a science, we work tirelessly to get your website ranking above your competitors. We drive traffic to where you want it.
PPC
Take control of your Google, Bing and Amazon advertising costs with our expertly managed PPC campaigns in Leicester. Using cleverly targeted campaigns, our pay-per-click specialists drive traffic exactly where you want it to go. Enjoy almost instant results and watch your business grow.
Paid Social
The social media market grows every day, and it’s not stopping any time soon. Utilise the power of popularity and open a direct line of communication with your target audience. We’ll build your brand, increase engagement and improve your sales through organic or paid social activity.
Email Marketing
There’s no better way to get your message to a specific audience than with email marketing. With one of the best conversion rates in the business, our strategic campaigns deliver essential messages to those who matter the most.
CRO
Conversion rate optimisation focuses on enhancing your user experience. Why? To make it easier for visitors to convert into customers. It’s one of the most powerful marketing tools in our arsenal for increasing your bottom line.
Our services Insights & AI Tools
Telephone AI New
Telephone AI is a brand new service that transcribes and analyses every call, capturing key details and enquiry types to give you full visibility on your leads.
On/Offline Attribution Coming Soon
Data Analysis Coming Soon
Questions?FAQs
What is PPC?
PPC, or “pay-per-click,” is a powerful digital advertising strategy where you only pay when users engage with your ads. Our expert team ensures every campaign is finely tuned to maximise performance and deliver a strong ROI, making every click a valuable investment for your business.
How much should I spend on PPC?
There’s no fixed budget. It depends on your industry, competition and objectives. We help determine a realistic monthly ad spend based on your goals and expected return.
How long does it take to see results?
PPC can generate traffic quickly, often within days of launching. However, it may take 1–3 months to properly optimise campaigns and see consistent ROI improvements.
What makes your PPC service different?
We focus on strategic, data-led decisions rather than just clicks. Our campaigns are built around your business goals, with transparent reporting and a focus on sustainable growth.
Our Latest Articles
What is Google’s AI Mode and Will it Impact PPC?
By Jonathan Seals on 20th October 2025
Google’s AI Mode is a conversational, generative-search experience powered by Gemini that can surface AI-generated overviews. Importantly for advertisers, it can also feature Search/Shopping/Performance Max-style ads inside those AI experiences. Is AI Mode going to have an impact on PPC? Yes,[...]
Is Remarketing in PPC Worth It?
By Owen Bartlett on 8th October 2025
With digital marketing more competitive than ever, remarketing in PPC has become an essential tool for businesses. It offers a second chance to turn previous website visitors into loyal customers. But is remarketing PPC truly worth the investment? In this article, we’ll outline the key benefits of[...]
Your 2025 Digital Marketing Acronym Cheat Sheet
By Emily Whittaker on 22nd August 2025
If you’re new to digital marketing, it can feel like everyone’s speaking in code. From SEO to GEO and CPC to CRO, acronyms fly around every meeting. This glossary breaks them down by department so you can understand exactly what they mean and how they impact your marketing. SEO Department SEO is[...]
The Importance Of Landing Pages In PPC
By Owen Bartlett on 22nd May 2025
When it comes to pay-per-click advertising, the majority of people focus on the keywords, ad copy and bidding strategies. One of the most overlooked yet important components of an effective PPC campaign is the landing page. If you don’t have a compelling landing page, even some of the best-written[...]
Why Competitor Analysis Is Crucial For PPC Success
By Owen Bartlett on 2nd May 2025
With today’s digital landscape being extremely competitive, PPC has become a vital channel for businesses to drive traffic and, more importantly, conversions. However, with so many companies going for the top spots, how can you ensure that your PPC campaigns and efforts stand out from the rest? The[...]
How to Make Money With PPC
By Owen Bartlett on 14th April 2025
The Power of PPC Advertising Pay-Per-Click (PPC) advertising is a very effective method to make money with PPC by driving targeted traffic to your website. Whether you are running a small business or an already established brand, Google Ads allows your company to gain exposure and increase sales. Most[...]