Case Study MyNextMattress
"POD are exceptional, it goes without saying that I would highly recommend."
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The Brief
When MyNextMattress approached us, the website was performing adequately, but they needed the help of a specialist to take their online business to the next level. At POD we take a holistic approach to marketing, and MyNextMattress sought our help to bring all of their marketing channels together to get them working in tandem for improved results.
The Challenge
After an in-depth investigation, we discovered that the product and category pages for their best-selling brands such as Hypnos and Sealy were ranking very poorly. We knew that to increase traffic; we needed to ensure that these pages were ranking well organically – mainly since these had the best chance of driving more revenue and the company wished to lower its overall ad spend.
In this phase, we spotted that several crucial onsite SEO elements had been implemented incorrectly, so a complete overhaul was needed across the site. It was apparent that keyword stuffing was present with the overuse of search terms on specific pages, which was directly affecting traffic to the site due to the poor ranking positions of the keywords.
The Outcome
We split our strategy into two sections: Phase One and Phase Two.
Phase One:
We performed a comprehensive keyword analysis to pinpoint areas that were performing well and other areas that required a boost. We were then able to translate the higher volume search terms into a detailed sitemap which formed the basis of our ongoing strategy. This sitemap enabled us to focus on the UX element of the top navigation menu, by ordering each category and subcategory into a logical format, which appeals to both users and search engines.
Phase Two:
Once this was rolled out, we were then able to break down our strategy into granular detail, by performing due-diligence on the technical aspects of SEO. This naturally led us to optimise pages by traffic and revenue priority order. After ensuring all of the errors on the site were minimised, we then focused on removing instances of duplicated content and replacing it with a uniquely optimised solution for each page, while designing, split testing, tweaking and implementing new landing page elements, with the overall goal of improving user experience, conversion and organic rankings. This part of the strategy also intertwined with creating long-form blogs which helped to drive further traffic to the site.
Once rankings improved, the next natural step was to develop an outreach structure to push search terms that meant the most to MyNextMattress in terms of revenue.
Improving rankings, driving revenue and diverting more traffic to the website is one thing, but we wouldn’t have been able to achieve the results we have without our ability to create relationships. Forming lines of communication with the client enabled us to meet deadlines and discuss technical ideas and approaches, which, although based on simplistic ideas, helped us to hit KPIs and form a prosperous working relationship.
We Are Proud Of Our Results
- +129
Priority Keywords on 1st Page of Google
As a result of our SEO strategy, we achieved this amazing result. - +18%
Conversion Increase
We know how important conversions are for all businesses, see how we’ve helped others. - +28%
Revenue Increase
We are proud to have increased website revenue from our digital marketing.
They’re excellent. We’ve been working with Pod for over 2 years now, and have increased their involvement on several occasions to include print advertising, videography, PPC, CRO, SEO and much more. Pod has a hands-on approach, unlike other companies we used in the past that required constant chasing. Pod are extremely pro-active. It can be tough to keep up with their work rate at times! We trust them with all aspects of our business, bricks and mortar as well as online. Pod work to data-driven KPIs, which makes progress not only easy to monitor but simple to pursue. There are clear plans in place but Pod is also very good at reacting to ‘on the spot’ issues and circumstances as they arise. I have recommended Pod to numerous companies, and continue to do so. We wish we’d found them sooner.
MyNextMattress
Joined-Up Marketing Approach
Having multiple marketing services is key to having a successful website, as they all work to combine your marketing strategy and start generating results for your business.
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Web Design
First impressions count for everything. We can make yours a memorable one with flawless, responsive web design.
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SEO
The first five results in an organic search get 67% of all clicks. SEO is about maximising your visibility to drive traffic and capture leads.
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PPC
We create ads that generate meaningful engagement through PPC whilst working to ensure your ROAS (Return on Ad Spend) is high.
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Paid Social
In the age of social media, brands and companies have access to a depthless well of potential all at the click of a button. Social media advertising done the right way.