Our specialism is helping small and medium businesses achieve consistent results. Pod is a digital marketing agency that understands the importance of seeing a return on every pound you invest. It’s why we make it our business to understand yours.
We want to learn about your business – what are your goals? Who is your target audience? What are the key metrics you want to measure and improve? Understanding this information drives us to create effective campaigns across the channels that work best for you.
No two businesses are the same, we know that all too well. We don’t take any strategies “off the peg” and expect them to work. Everything we do is tailored to your specific needs to maximise your return on investment.
Awards WinnersMost Client-Focused Digital Marketing Company 2023
Community GrowthBuild a base of return customers
Brand AwarenessMake your presence known
Your Success is Our Success
We’re only successful when you are. Our aim is simple: to deliver results tailored to your business goals. See the numbers for yourself.
85%Increase in organic traffic 2022 vs 2021
576%Increase in leads 2022 vs 2021
23%Increase in impressions Jan 2023 vs Jan 2022
267%Increase in traffic Jan 2023 vs Jan 2022
187%Increase in leads Jan 2023 vs Jan 2022
521%Increase in impressions Jan 2023 vs Jan 2022
348%Increase in traffic 2022 vs 2021
61%Goal completions increase Jan 2023 vs Jan 2022
28%Increase in impressions Jan 2023 vs Jan 2022
Telephone Insights
Pod Digital Offers a Service Different to Anyone Else in the Market
If you’re running a big business, do you know what’s happening?
With some of our customers receiving hundreds of calls each week, we very quickly identified that up to 70% of calls were handled incorrectly.
We discover why you’re losing out from phone sales… This is what we need to know before implementing our bespoke advice:
Are all calls being answered?
How quickly are calls answered?
Are staff trained in effective sales techniques?
Can we identify your implemented sales process?
Is customer data being collected?
Is every incoming call opportunity maximised?
Do you have a resilient call-back-and-close system to maximise revenue?
Using this data, we created a tailored training package designed to convert leads into sales. From there, our highly-skilled sales consultants deliver the training to your staff where, when and however best to suit your business.
But after huge investment, we’ve taken it a step further…
We’ve integrated AI into Telephone Insights
Telephone Insights can now perform these monitoring activities without the need for human intervention. It evaluates call quality, agent performance, customer satisfaction and any other necessary specific information on a larger scale. This can include speech analytics, keyword spotting and sentiment analysis to gather insights from customer interactions efficiently.
Our services can drive the traffic, and Telephone Insights helps convert those leads to sales.
We have a comprehensive web design and development service that crafts customised, optimised websites enhancing user experience. Improve your online presence, and drive more enquiries, leads and sales for businesses across various sectors.
Our data-driven approach keeps you ahead of your competitors by focusing on providing the very best end-to-end user experience, no matter how people are browsing.
Benefit from our paid social service targeting advertising strategies on platforms, such as Facebook and Instagram to boost your brand's visibility, engagement, and conversions.
We work with you to create bespoke email marketing campaigns. We combine user-centric emails with a clear and compelling message, leading consumers to targeted landing pages.
Our videos have the power to engage with an audience base like no other form of content. It is a powerful tool for competitive, effective business communication. Bespoke photos boost authority for your website by offering unique, authentic insights and increasing credibility and user engage
We offer adaptable, bespoke packages leveraging decades of experience to grow your business ensuring strong client relationships and impactful results.
Most Client-Focused Digital Marketing Company 2023
We are thrilled to announce that we have been named as the Most Client-Focused Digital Marketing Company 2023 in the East Midlands.
This remarkable achievement recognises our dedication and commitment to achieving the best results for our clients. Here at Pod Digital, we really do put our clients first, working collaboratively to generate exceptional success.
Client Testimonials
We launched Ergonomic Chairs Direct last Autumn and chose Pod Digital to design, build and manage our web site. The business has built steadily and we are now reaching targets Pod predicted which is extremely satisfying. Their SEO experience seems infinite and is the comprehensive help needed to see a Start-up safely through the rocks. Throughout the process Pod have guided, consoled and reassured! A very professional team who talk sensibly and in language we less tech savvy mortals can understand. Highly recommend this team for their very professional, dedicated approach to helping other achieve their goals.
Ergonomic Chairs
My company, GK Plumbing and Heating, have been working with Pod Digital for nearly 2 years now and we couldn’t be happier with the results. We have mainly been working with the team on our website, SEO and website positioning. Sam has been fantastic on getting us highly ranked on Google in the different areas of the country our business serves. This is an on-going business strategy and Sam is always looking for new ways to keep the website performance high. Monthly feedback reports ensure we can clearly see the effectiveness Sam’s work is producing and is great for tracking month on month performance. They care about the budget, rather than just spending it and giving poor return on investment – which we have endured in the past with a large national company. We wouldn’t hesitate to recommend Pod Digital to any business looking to improve their online business marketing strategies.
GK Plumbing
Pod Digital have done wonders for our website and business. We have been with them over a year now and we are now ranking in the top for google in the areas specific to us. We have gone from strength to strength with the influx of enquiries and orders. Nothing is too much trouble. Sam has been brilliant to work with. Replies to my emails and is always fresh with new ideas on how to continuously progress.
Kit Buildings Direct
Been with Pod for around 2 Years. In that time they have built a new website for our business and created great videos. Our web conversion rate almost doubled which was great and certainly more than paid back the cost of the new site. They have also been providing us with their SEO service. Believe me when I say that in almost a decade of using SEO companies we have seen the good, the bad and the ugly. Pod are exceptional. In a very competitive market we are achieving top 3 rankings in almost all of our keywords. It goes without saying that I would highly recommend.
They're excellent. We've been working with Pod for over 2 years now, and have increased their involvement on several occasions to include print advertising, videography, PPC, CRO, SEO and much more. Pod has a hands-on approach, unlike other companies we used in the past that required constant chasing. Pod are extremely pro-active. It can be tough to keep up with their work rate at times! We trust them with all aspects of our business, bricks and mortar as well as online. Pod work to data-driven KPIs, which makes progress not only easy to monitor but simple to pursue. There are clear plans in place but Pod is also very good at reacting to 'on the spot' issues and circumstances as they arise. I have recommended Pod to numerous companies, and continue to do so. We wish we'd found them sooner.
Contact The Team TodayStart transforming your business
We understand that each digital marketing project is unique, which is why we come to you for free face-to-face meetings. The initial meeting process helps us gain a better understanding of your goals and your brand. Use the contact form below to get in touch, request a call back or simply give us a call if you wish to discuss your specific requirements.
What Sets Us Apart From Other Agencies?
We’re trusted by businesses all over the country to deliver world-class marketing campaigns. With Pod Digital, you will discover a results-driven digital partner who will help you hit your ambitious business growth goals.
We invest heavily in providing all our staff with quality training. This ensures they have the most current, up-to-date knowledge available, giving them the ability to deliver comprehensive services.
We stay ahead of industry trends and AI to future-proof our clients.
We offer measurable results to demonstrate the impact of our services.
Our managing director, Mike McKinlay, built Creare from scratch to employ 250 people with a customer base of 4,500 customers - SEO, PPC and web.
In 2011, Mike sold Creare and had two years of non compete.
2016 Pod Digital - The Beginning
With everything Mike learned from Creare, he created Pod Digital Marketing Ltd. The industry had changed and wanted to bring ‘Best in Class’ to all channels: SEO, PPC, paid social, organic social, content marketing
web design and more.
2023 The Growth
Pod added a new service called, ‘Telephone Insights’. We discovered a gap in the market. Pod Digital identified that up to 70% of customer calls are mishandled. Our service offers instant feedback and bespoke training by experts with over 40 years of experience to enhance call handling, customer experience, and sales.
2024 Today
Through large investment, Pod integrated AI into its ‘Telephone Insights’ service. We continue to expand and heavily invest into Pod.
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Integrated Marketing Approach
We work in innovative and collaborative ways to achieve the best results for your business. When you work with us, you get the experience of all of our pods. Working from your defined goals, we create a results-driven strategy backed by data. We do this by constantly staying ahead of the curve in this ever-changing industry.
