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Here at Pod Digital, we’re firm believers that social media advertising should be a critical part of your overall marketing strategy. After all, how many forms of marketing give you a direct line of communication with your target audience?
When utilised correctly and efficiently, social media advertising can allow you to communicate directly with your audience to grow your brand awareness and develop a meaningful dialogue with your followers. This is valuable insight into who your audience is and what they’re looking for. Having this information on hand will impact your future campaigns and how you develop relationships with your customers.
The first step in our comprehensive social media advertising strategy is to audit existing accounts determining your current activity and strategies. We will also examine your main competitor’s channels to learn how they are using the different social media platforms. During this stage, we also ensure that all of your social accounts and profiles are set up correctly and have a consistent brand message going forward.
Once we know your brand we work closely with you to build a strategy for your social media marketing. This is tailored to your company and your goals so you can be sure you get a completely bespoke approach. We encourage you to be actively involved in content posting because no one knows your industry and your business better than you. Our goal is to create campaigns that promote engagement and community interactions because nothing drives potential customers to the unfollow button quicker than endless streams of unimaginative adverts.
We will monitor all activity on your profiles and will pre-agree with you who will respond to comments and messages and how they are answered. This is to ensure a consistent tone of voice is heard across the board that reflects your brand values.
Paid advertising in social media is a valuable tool for reaching your desired audience, this way you can show your products and services to people who are genuinely interested in what you offer. We create advertising campaigns for you that are shown to specific target audiences. With the implementation of the Facebook Pixel to your website, we can build audiences based on where the user is in the sales funnel and remarket accordingly. Incorporating your product catalogue into your Facebook advert account will also allow us to build adverts that instinctively show the user products they have been browsing based on the received pixel data.
We will analyse all of the social media activity both paid and non-paid to keep up to date on all activity. This is one of the most important factors, not being able to interpret the data correctly could mean missed opportunities and potential overspending on poorly performing adverts. We will share all reports with you and discuss them at our consultation meetings.
Something we believe strongly in is cross-channel promotion. It is so essential that messages being sent across all mediums are consistent and show the same brand values. We ensure social media activity, print ads, email marketing and web offers are all compatible and sell the same message.
In the digital landscape of modern-day marketing, social media is a crucial part of any successful digital marketing strategy. Advertising to the right social media channels is a necessity if you want to grow your brand and generate web traffic.
Paid social media advertising is amazing for helping businesses, big or small, get noticed. Getting your message across to a wider audience can be challenging with traditional advertising methods becoming less effective. In these changing times social media marketing can allow you to get a better return on investment than any other marketing channel. If you need help with creating effective social media advertising campaigns for your business, Pod Digital Marketing is here to help.
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Paid social or social media advertising is a type of digital marketing that uses social networks such as Facebook, Instagram, Pinterest or TikTok to deliver paid ads to a target audience. This is a great way to spread awareness of your business or products, drive traffic to your website or grow your social community. Social media ads can be shown to a specifically selected audience based on a demographic profile and/or geolocation.
The various social media platforms can be successfully used to drive leads and revenue for your company. By incorporating paid social media as part of your overall marketing strategy you can increase consumer awareness, improve the performance of other marketing channels such as SEO and PPC and establish your brand.
So what are you waiting for? Kick-start your campaign with the help of our social media experts!
Facebook offers a highly targeted social media advertising solution to help you gain exposure for your business in front of over 2.9 billion monthly active users. Since its launch in 2004, Facebook has completely revolutionised the way in which brands advertise and connect with their target audiences. As an agency that offers fully bespoke Facebook advertising services, we can help you convert brand awareness into results with campaigns tailored to your brand that target every stage of the sales funnel.
While Instagram may be the younger relative of Facebook, it’s very much the rising star that people just can’t get enough of. Instagram now has over one billion users – an astonishing rate of growth from the 33 million users the platform had back in 2013. Due to the nature of the platform, Instagram provides a powerful platform for compelling visual storytelling, which many businesses can utilise. Various businesses using Instagram ads are seeing a higher ROI compared to other ad campaigns. With the new Meta structure of the platform, you can run Facebook ads with total synergy. When we combine the two together, our clients see improved reach and results.
Why should you be utilising LinkedIn ads? Because as of 2022 over 800 million business professionals are using the platform. Most LinkedIn users are serious experts that know exactly what they want and aren’t afraid to grasp it, which means you can target an audience with high intent. LinkedIn has perfected its advertising tools to create a platform that is perfect for B2B marketing. As an expert LinkedIn marketing agency, we can target the industries and job roles key to your products and services.
With over 445 million active users, Pinterest might not seem quite as big as other social media platforms, however, its unique format of presenting content makes it an amazon platform to raise brand awareness. Users actively go on Pinterest to discover new brands and ideas – 55% of people use the platform with the intent to make a purchase while 61% of Pinterest users have said that they have discovered a brand or product from a promoted pin that they’ve never seen before. This makes Pinterest a one-of-a-kind place to bring products to a new and engaged audience.
What was known as a dance app for teenagers when it was launched in 2018 has quickly become a powerful advertising tool that businesses looking for growth should be using. With over 1 billion active users to date, you are sure to find your target audience on TikTok. The high user engagement on TikTok will definitely drive results, particularly if you’re trying to target a younger demographic. TikTok is a fast-paced, content-driven platform which is why your ads should be tailored to this snappy, engaging video format. If you aren’t sure where to start with TikTok advertising our expert team can help.
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With the number of active users across all different social media platforms, it’s easy to see the massive opportunity social media advertising presents for your business. Advertising on social media will allow you to tap into an engaged audience efficiently to drive traffic to your website, increase conversions and sales, and build your brand awareness.
The experienced team here at Pod will work with you to help identify the channels most suitable for your business, build target audiences and design stunning creatives, so you get the best results for your marketing spend. Our joined-up approach helps us ensure we get the same message across all your marketing channels.
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Having multiple marketing services is key to having a successful website, as they all work to combine your marketing strategy and start generating results for your business.
Web Design
First impressions count for everything. We can make yours a memorable one with flawless, responsive web design.
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The first five results in an organic search get 67% of all clicks. SEO is about maximising your visibility to drive traffic and capture leads.
PPC
We create ads that generate meaningful engagement through PPC whilst working to ensure your ROAS (Return on Ad Spend) is high.
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There is a wealth of potential waiting to be captured through email. We can help you harness the power of email marketing with strategic campaign designs.
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