Email MarketingKeeping In Contact & Retaining Your Audience
72% of consumers preferred form of communication is via email. Email marketing plays a crucial role in both acquisition and retention of your customers. At Pod, our email strategies effortlessly join up with other channels to ensure a unified strategy across all digital platforms. Our data-driven strategies utilise the data at our fingertips to improve customer experience and conversion through personalised and dynamic email content.
Results
Driven
Joined-Up
Approach
Expert
In-house Team
5 star
Rated
Email Marketing Agency in Leicester, Leicestershire
Email marketing is an excellent way of delivering your chosen brand messages straight to those who count; the tricky part is getting their attention. At Pod Digital, we work with you to create bespoke email marketing campaigns. We combine user-centric emails with a clear and compelling message, leading consumers to targeted landing pages.
Our main goals are to increase open and click-through rates, leading to increased user engagement and ultimately more conversions. Conversion rates for emails are higher than other channels such as social media, direct traffic and search.
With 99% of consumers using email every single day, there’s no better time to kickstart your email marketing campaign. Book a free consultation with our team today to get started.
The Pod Digital SolutionHow we approach email marketing
CampaignsRegular & Consistent Engagement
Campaigns are the best way to keep your audience engaged with your brand through relevant updates, offers and products. At Pod, we also incorporate a segmented campaign approach into our strategy, to engage your audience in the most effective way.
FlowsAcquisition & Retention
Flows are the best way to engage a potential customer, nurture and re-engage churned contacts. By having multiple flows that are triggered by a customers actions, purchase information or onsite behaviour, we can easily deliver relevant content, offers and excellent customer service.
SegmentationReal-Time Data that can be shared across channels
The more insight we can gain into your audience’s interests and searching habits, the more we can tailor their journeys and personalise the content they receiv
Email Marketing PortfolioSee what we can do for you
Here is a small selection of our recent email marketing projects, each crafted with strategy, creativity and measurable impact. From high-performing campaigns to engaging automated journeys, these examples showcase how we help businesses connect with their audience and drive real results through email.
Our PortfolioEngage, convert and perform
What Makes Email Marketing at Pod Different?
Our email marketing strategy is tailored specifically to the needs and goals of your business. Each email we design is entirely bespoke and created in line with your brand identity, ensuring it resonates with your audience. We aim for nothing less than the best and explore every avenue that could lead to success.
To develop a comprehensive email marketing strategy, we conduct extensive research into your business, industry, competitors and target demographic. Honest communication is the foundation for any good partnership, which is why we ensure full transparency with our clients.
We take a joined-up approach to email marketing to ensure a consistent message is sent to your customers across all marketing channels. After all, each channel works together to drive results for you and your business.
Our email marketing team of experienced graphic designers and expert writers has all the industry know-how to deliver attention-grabbing emails. They’ll work closely with you to make sure your brand is reflected exactly as you want.
Customer Relationships and Journeys
Understanding your business goals and needs is highly important before starting email marketing. At Pod Digital, we nurture the customer at every stage of their journey with our carefully considered strategy. Through extensive analysis, we’re able to identify which stage of the process a customer has reached and target them at the right time to increase their chances of conversion.
Automated emails are essential within email marketing, needing little maintenance once set up. Abandoned cart emails, re-engagement flows and customer nurture series’ are all great examples of automated emails which work to target the customer at the perfect time to convert. Each email is designed with conversion in mind and our data-driven approach heavily influences this.
Our Process
Our PeopleYour email marketing team
Jane
AI & Content Director
Mia
Creative Director
Emily
Web Designer & Developer
Melissa
Account Manager
Jack
Junior Graphic Designer
Email Marketing
As an email marketing agency working with clients across multiple industries, we understand there’s no ‘one-size-fits-all’ solution to email marketing. With many different types of email strategies, we’ll help you find the best option for your business and put these campaigns into action.
We’ll work with you to determine factors such as the frequency of emails being sent out, the target audience that is most likely to convert and the best style of content for your audience. Whether you’re B2B or B2C, we tailor our strategy to your business goals and work with your existing data to deliver valuable messages to your audience.
Email marketing is 40 times more efficient and successful than other forms of digital marketing. With digital marketing demanding more from businesses, there’s no better time to utlisie our expertise in email marketing. Book a free consultation with our team to get started.
Our services Design & Creative
Web Design & Development
With a collaborative design and development team, we make your brand thrive online. Whether you want a new website or help with an existing one, our specialist in-house team offer bespoke web design in Leicester and work with you to give your website the edge.
Content Writing
Your website is your online window to the world, and we’re here to bring it to life. We create engaging content that ranks in Google’s evolving algorithms and AI-driven search. Our blend of creativity and SEO ensures visibility and results that resonate with your audience. The outcome? A return on investment your finance team will want to celebrate.
Video Production
Video marketing has a direct and positive impact on businesses. By displaying your business and services in an easy-to-digest format, visitors can access information quickly and easily. Are you in the 87% of businesses benefiting from video?
Branding
Branding is more than a logo, it’s the foundation of your brand and how your audience connects with you. We design strategic and creative brand identities that drive recognition, trust and long-term growth.
Our services Digital Marketing
SEO
SEO is the driving force behind our digital marketing agency. Both an art and a science, we work tirelessly to get your website ranking above your competitors. We drive traffic to where you want it.
PPC
Take control of your Google, Bing and Amazon advertising costs with our expertly managed PPC campaigns in Leicester. Using cleverly targeted campaigns, our pay-per-click specialists drive traffic exactly where you want it to go. Enjoy almost instant results and watch your business grow.
Paid Social
The social media market grows every day, and it’s not stopping any time soon. Utilise the power of popularity and open a direct line of communication with your target audience. We’ll build your brand, increase engagement and improve your sales through organic or paid social activity.
Email Marketing
There’s no better way to get your message to a specific audience than with email marketing. With one of the best conversion rates in the business, our strategic campaigns deliver essential messages to those who matter the most.
CRO
Conversion rate optimisation focuses on enhancing your user experience. Why? To make it easier for visitors to convert into customers. It’s one of the most powerful marketing tools in our arsenal for increasing your bottom line.
Our services Insights & AI Tools
Telephone AI New
Telephone AI is a brand new service that transcribes and analyses every call, capturing key details and enquiry types to give you full visibility on your leads.
On/Offline Attribution Coming Soon
Data Analysis Coming Soon
Our Latest Articles
Your 2025 Digital Marketing Acronym Cheat Sheet
By Emily Whittaker on 22nd August 2025
If you’re new to digital marketing, it can feel like everyone’s speaking in code. From SEO to GEO and CPC to CRO, acronyms fly around every meeting. This glossary breaks them down by department so you can understand exactly what they mean and how they impact your marketing. SEO Department SEO is[...]
Should You Use Emojis in Email Subject Lines?
By Pod Digital on 30th April 2025
The best email subject lines stand out in the consumer’s inbox. Knowing how to write a good email subject line is key to ensuring campaign success. The best subject lines are 4-7 words long, so emojis are very appealing when it comes to saving space. They are also visual, helping to capture[...]
Is Email Marketing Still Effective In 2025?
By Pod Digital on 8th April 2025
The digital landscape is quickly changing due to new AI technology. Understandably, the effectiveness of traditional marketing channels may be questioned. Email Marketing remains effective in 2025 as it continues to evolve and play a key role in a joined-up marketing approach. By using segmentation,[...]
Are Sensitive Subject Opt-Out Emails Necessary For Email Marketing Compliance?
By Pod Digital on 17th March 2025
Holidays such as Valentine’s Day, Mother’s Day and Father’s Day can be sensitive topics for consumers. Allowing your audience to opt out of email marketing related to these occasions helps to build trust with your audience and overall nurtures the customer relationship. What Are Sensitive[...]
Improve Your Business Retention Strategies
By Pod Digital on 18th October 2024
In this article:1. First-Class Customer Service2. Customer Service and Retention with Email3. Incentivising Loyalty4. Social Media for Customer Retention5. Building Brand Trust with Quality Content Improving your business retention strategies is crucial for fostering long-term success. Retaining customers[...]
What Can Email Marketing Do For Your Business?
By Pod Digital on 12th August 2024
Email marketing is a pillar of effective marketing strategies. Email marking is a powerful tool for interacting with an engaged audience, especially because recipients have opted in, indicating their interest. A successful email marketing strategy not only results in conversions or generating leads,[...]