- Retarget Existing CustomersUsing existing data to generate results
- B2B & B2C TargetingTailoring our strategy to your needs
- Personalised Email ContentIncrease open and click-through rates
Email Marketing Agency
Email marketing is an excellent way of delivering your chosen brand messages straight to those who count; the tricky part is getting their attention. At Pod Digital, we work with you to create bespoke email marketing campaigns. We combine user-centric emails with a clear and compelling message, leading consumers to targeted landing pages.
Our main goals are to increase open and click-through rates, leading to increased user engagement and ultimately more conversions. Conversion rates for emails are higher than other channels such as social media, direct traffic and search.
With 99% of consumers using email every single day, there’s no better time to kickstart your email marketing campaign. Book a free consultation with our team today to get started.
What Makes Email Marketing at Pod Different?
Our email marketing strategy is tailored specifically to the needs and goals of your business. Each email we design is entirely bespoke and created in line with your brand identity, ensuring it resonates with your audience. We aim for nothing less than the best and explore every avenue that could lead to success.
To develop a comprehensive email marketing strategy, we conduct extensive research into your business, industry, competitors and target demographic. Honest communication is the foundation for any good partnership, which is why we ensure full transparency with our clients.
We take a joined-up approach to email marketing to ensure a consistent message is sent to your customers across all marketing channels. After all, each channel works together to drive results for you and your business.
Our email marketing team of experienced graphic designers and expert writers has all the industry know-how to deliver attention-grabbing emails. They’ll work closely with you to make sure your brand is reflected exactly as you want.
Our Portfolio Engage, convert and perform
Having been with Pod for just over twelve months, we are seeing a dramatic change in not only visitors to our website but also revenue gained from it. Pod provide us with great service without the "flannel" often associated with web developers. A plain talking, transparent operation, fills us with confidence.
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Your Email Marketing Team
Customer Relationships and Journeys
Understanding your business goals and needs is highly important before starting email marketing. At Pod Digital, we nurture the customer at every stage of their journey with our carefully considered strategy. Through extensive analysis, we’re able to identify which stage of the process a customer has reached and target them at the right time to increase their chances of conversion.
Automated emails are essential within email marketing, needing little maintenance once set up. Abandoned cart emails, re-engagement flows and customer nurture series’ are all great examples of automated emails which work to target the customer at the perfect time to convert. Each email is designed with conversion in mind and our data-driven approach heavily influences this.
Email Marketing Experts Across Different Platforms
Our email marketing experts specialise in different platforms including Mailchimp, MailerLite, Klaviyo and many others.
Pod have been excellent. The team are super helpful, responsive, friendly and great at what they do. I have been working with Pod for around 6 months and they have built me 2 websites, manage our PPC and SEO and we have seen incredible improvements in lead conversion. Thank you for all of your efforts and hard work. Looking forward to continuing to work together in the future.
They’re excellent. We’ve been working with Pod for over 2 years now, and have increased their involvement on several occasions to include print advertising, videography, PPC, CRO, SEO and much more. Pod has a hands-on approach, unlike other companies we used in the past that required constant chasing. Pod are extremely pro-active. It can be tough to keep up with their work rate at times! We trust them with all aspects of our business, bricks and mortar as well as online. Pod work to data-driven KPIs, which makes progress not only easy to monitor but simple to pursue. There are clear plans in place but Pod is also very good at reacting to ‘on the spot’ issues and circumstances as they arise. I have recommended Pod to numerous companies, and continue to do so. We wish we’d found them sooner.
Having been with Pod for just over twelve months, we are seeing a dramatic change in not only visitors to our website but also revenue gained from it. Pod provide us with great service without the “flannel” often associated with web developers. A plain talking, transparent operation, fills us with confidence.
What’s Included In Email Marketing With Pod?
Take a look at our step-by-step process, designed to drive success to your business.Get In Touch Today
- Set up and Research
We start by assessing the current situation; whether there are emails currently running and whether there’s an existing database to target. Where necessary, we work with you to set up an email management system and start building a strong database.
During this phase, we’ll decide which automated emails are beneficial for your business and get these up and running. Following this, we work on formulating our ideas and creating a bespoke email marketing strategy.
- Strategic Plan
During our consultations, we work with you to develop a comprehensive email marketing strategy based on your business aims and During our initial meetings, we’ll develop a comprehensive email marketing strategy based on your business aims and goals before formulating a monthly plan covering a range of email ideas. This is the time to for us to ensure all marketing channels are joined up with a consistent strategy in place.
- Monthly Emails
A successful email begins with a punchy and persuasive subject line, encouraging the user to open the email. The email design then draws the recipient in, encouraging them to find out more and visit the website to convert.
Our talented team of designers and writers collaborate to create email marketing templates filled with just the right amount of compelling copy. Using personalisation, segmentation and specific targeting, we deliver our message to the right person at the right time.
There’s so much more to an email marketing campaign than just sending out mass emails. We study past user activity of campaigns and determine which emails worked, which didn’t perform and why this may be the case. Audience lists are segmented to ensure subscribers receive content relevant to them and monitor the analytics to gauge the successes.
Each month, we report on how your email marketing campaigns performed the previous month and outline our focus for the following month.
As an email marketing agency working with clients across multiple industries, we understand there’s no ‘one-size-fits-all’ solution to email marketing. With many different types of email strategies, we’ll help you find the best option for your business and put these campaigns into action.
We’ll work with you to determine factors such as the frequency of emails being sent out, the target audience that is most likely to convert and the best style of content for your audience. Whether you’re B2B or B2C, we tailor our strategy to your business goals and work with your existing data to deliver valuable messages to your audience.
Email marketing is 40 times more efficient and successful than other forms of digital marketing. With digital marketing demanding more from businesses, there’s no better time to utlisie our expertise in email marketing. Book a free consultation with our team to get started.
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