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A Guide to Semantic Keywords
By Chris on October 4th, 2024
What are Semantic Keywords? Semantic keywords are words or phrases conceptually related to a given keyword or topic. They are keywords that search engines associate...
The 7 SEO Trends From 2024 You Should Use
By Pod Digital on September 16th, 2024
In 2024, the landscape of SEO is evolving rapidly with Google introducing significant updates, such as AI Overview. This makes staying ahead of the latest...
The Future of SEO and the Impact of SGE in 2024
By Jane on January 3rd, 2024
There is a big change coming in SEO and Google search – SGE, Search Generative Experience. When I say big, I mean massive. It’s something...
How to get your website to the top of Google
By Jane on November 8th, 2023
Is your website showing on Google? Do you want to get to the top of Google? Securing a spot on Google’s search pages is similar...
GA4 – What Does This Mean for Your Businesses?
By Charlie on April 26th, 2023
What Is GA4? GA4 is the latest version of Google Analytics (GA). It launched in October 2021 in anticipation of the previous version, Universal Analytics...
How Important is SEO Blog Writing?
By Chris on December 14th, 2022
In the ever-changing world of digital marketing, SEO blog writing is a staple for every online business. Discover why with the experts at Pod.
Choosing Keywords with Intent
By Sam on November 25th, 2022
One question that often comes up is what do you mean a keyword has intent? Answer A keyword that has intent is simply a specific...
How Important Are Backlinks For Your SEO Campaign?
By Sam on October 24th, 2022
Building a backlink profile is one of the most important SEO factors if your business operates in a competitive market where the SERPs ( Search...
Are Location Pages For SEO Still Relevant?
By Sam on March 16th, 2022
Local businesses face a number of online challenges when it comes to positioning themselves in the right places to get recognised by prospective customers.
The Essential Guide To Google My Business: 2020 Edition
By Pod Digital on June 18th, 2020
What Is Google My Business? Google My Business, also referred to as GMB, is a free tool that allows you to add your business as...
The Most Popular SEO Myths You Should Ignore
By Pod Digital on February 28th, 2020
In the world of SEO there are always myths floating around. Here are 10, most popular SEO myths in 2020.
How To Choose The Right SEO Company
By Pod Digital on March 5th, 2019
More so than any other form of online marketing, there is one discipline that is especially skittish and unpredictable – SEO. Big brands and companies...
What To Expect In Digital Marketing In 2019: What The Experts Think
By Pod Digital on January 25th, 2019
2018 pushed the boundaries of digital marketing into exciting realms including voice search and mobile first. Online businesses were encouraged to truly connect with their...
Everything You Need to Know About Black Friday & Cyber Monday (And How to Make Money From It)
By Pod Digital on October 24th, 2018
Black Friday and Cyber Monday are enormous opportunities for your ecommerce business to make some serious cash. In 2017, a whopping £1.4bn was spent on...
Our Famous SEO Pizza Recipe: A Foodie Themed Guide To SEO
By Pod Digital on September 20th, 2018
***Disclaimer: The Aforementioned “Pizza” Is a Metaphorical Device*** You may, by now, be wondering what on earth pizza has to do with SEO, but stick...
The Science Of Web Development vs The Emotion Of Design: The Emotion Of Design
By Pod Digital on September 4th, 2018
Colour means different things to different people. During our lifetime we all interact and react with colours in different ways. Our favourite colours say a...
Science Of Web Development vs The Emotion Of Design: Science Of Web Development
By Pod Digital on August 16th, 2018
We live in an increasingly digitised world; one that is evolving literally on a second-by-second basis. Designing a website is no longer a simple task...
How Important Is Video Content In SEO? What The Experts Think
By Pod Digital on July 26th, 2018
Over the past few years, especially since Google rolled out Penguin and Panda, SEO has transformed largely from a system of creating tonnes of links...
Investigating, Identifying & Diagnosing Traffic Drops
By Pod Digital on July 17th, 2018
You’d be hard-pressed to find a website owner it hasn’t happened to – logging on to Google
How To Create A Brand People Can Trust On Facebook
By Pod Digital on May 3rd, 2018
During the first half of 2018, most of the news headlines about Facebook and Facebook advertisers have
9 Marketing Tools To Turn Your Content From Drab To Fab
By Pod Digital on April 30th, 2018
As many as 89% of business to business marketers and 86% of business to consu
The Definitive Guide To Ecommerce Website Architecture
By Pod Digital on April 6th, 2018
Ecommerce site architecture is one of the most crucial aspects if a company is to make a success of things online. Ecommerce sites have absolutely...
How Can Strong Ecommerce Web Design Impact Digital Strategy?
By Pod Digital on March 19th, 2018
If you are under the illusion that web design is a separate entity to your other marketing efforts, then you could be on a collision...
How To Figure Out If You’ve Been Hit By A Google Penalty: A Step-By-Step Guide
By Pod Digital on March 9th, 2018
Talk to ten different online marketers about Google penalties, and there’s a good cha
How To Boost Traffic & Conversion On E-commerce Product Pages
By Pod Digital on February 14th, 2018
If you already own an e-commerce led business, then perhaps you already know how to get
The Mobile First Index: Everything You Need To Know
By Pod Digital on December 21st, 2017
For over a year, Google has been explaining the forthcoming progression to the mobile-first index. According to
How To Define A Good Page Speed
By Pod Digital on August 18th, 2017
When it comes to page loading speeds, it seems there is a time warp between provider and customer perspectives. When developing
SEO Trends To Expect In 2017
By Pod Digital on January 9th, 2017
When it comes to executing a successful search engine optimisation strategy, getting ahead of your competition is essential.
How Your Firm Can Boost Its SEO With The Help Of SISTRIX
By Pod Digital on November 25th, 2016
You might have heard about the SISTRIX Toolbox and wondered just what it can do to assist your organisation’s search engine optimisation (SEO) efforts.