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A Guide to Semantic Keywords
What are Semantic Keywords? Semantic keywords are words or phrases conceptually related to a given keyword or topic. They are keywords that search engines associate...
The 7 SEO Trends From 2024 You Should Use
In 2024, the landscape of SEO is evolving rapidly with Google introducing significant updates, such as AI Overview. This makes staying ahead of the latest...
The Future of SEO and the Impact of SGE in 2024
There is a big change coming in SEO and Google search – SGE, Search Generative Experience. When I say big, I mean massive. It’s something...
How to get your website to the top of Google
Is your website showing on Google? Do you want to get to the top of Google? Securing a spot on Google’s search pages is similar...
GA4 – What Does This Mean for Your Businesses?
What Is GA4? GA4 is the latest version of Google Analytics (GA). It launched in October 2021 in anticipation of the previous version, Universal Analytics...
How Important is SEO Blog Writing?
In the ever-changing world of digital marketing, SEO blog writing is a staple for every online business. Discover why with the experts at Pod.
Choosing Keywords with Intent
One question that often comes up is what do you mean a keyword has intent? Answer A keyword that has intent is simply a specific...
How Important Are Backlinks For Your SEO Campaign?
Building a backlink profile is one of the most important SEO factors if your business operates in a competitive market where the SERPs ( Search...
Are Location Pages For SEO Still Relevant?
Local businesses face a number of online challenges when it comes to positioning themselves in the right places to get recognised by prospective customers.
The Essential Guide To Google My Business: 2020 Edition
What Is Google My Business? Google My Business, also referred to as GMB, is a free tool that allows you to add your business as...
The Most Popular SEO Myths You Should Ignore
In the world of SEO there are always myths floating around. Here are 10, most popular SEO myths in 2020.
How To Choose The Right SEO Company
More so than any other form of online marketing, there is one discipline that is especially skittish and unpredictable – SEO. Big brands and companies...
What To Expect In Digital Marketing In 2019: What The Experts Think
2018 pushed the boundaries of digital marketing into exciting realms including voice search and mobile first. Online businesses were encouraged to truly connect with their...
Everything You Need to Know About Black Friday & Cyber Monday
Learn about Black Friday and Cyber Monday, and how Pod Digital can help your marketing during this busy period.
Our Famous SEO Pizza Recipe: A Foodie Themed Guide To SEO
***Disclaimer: The Aforementioned “Pizza” Is a Metaphorical Device*** You may, by now, be wondering what on earth pizza has to do with SEO, but stick...
The Science Of Web Development vs The Emotion Of Design: The Emotion Of Design
Colour means different things to different people. During our lifetime we all interact and react with colours in different ways. Our favourite colours say a...
Science Of Web Development vs The Emotion Of Design: Science Of Web Development
We live in an increasingly digitised world; one that is evolving literally on a second-by-second basis. Designing a website is no longer a simple task...
How Important Is Video Content In SEO? What The Experts Think
Over the past few years, especially since Google rolled out Penguin and Panda, SEO has transformed largely from a system of creating tonnes of links...
Investigating, Identifying & Diagnosing Traffic Drops
You’d be hard-pressed to find a website owner it hasn’t happened to – logging on to Google
How To Create A Brand People Can Trust On Facebook
During the first half of 2018, most of the news headlines about Facebook and Facebook advertisers have
9 Marketing Tools To Turn Your Content From Drab To Fab
As many as 89% of business to business marketers and 86% of business to consu
The Definitive Guide To Ecommerce Website Architecture
Ecommerce site architecture is one of the most crucial aspects if a company is to make a success of things online. Ecommerce sites have absolutely...
How Can Strong Ecommerce Web Design Impact Digital Strategy?
If you are under the illusion that web design is a separate entity to your other marketing efforts, then you could be on a collision...
How To Figure Out If You’ve Been Hit By A Google Penalty: A Step-By-Step Guide
Talk to ten different online marketers about Google penalties, and there’s a good cha
How To Boost Traffic & Conversion On E-commerce Product Pages
If you already own an e-commerce led business, then perhaps you already know how to get
The Mobile First Index: Everything You Need To Know
For over a year, Google has been explaining the forthcoming progression to the mobile-first index. According to
How To Define A Good Page Speed
When it comes to page loading speeds, it seems there is a time warp between provider and customer perspectives. When developing
SEO Trends To Expect In 2017
When it comes to executing a successful search engine optimisation strategy, getting ahead of your competition is essential.
How Your Firm Can Boost Its SEO With The Help Of SISTRIX
You might have heard about the SISTRIX Toolbox and wondered just what it can do to assist your organisation’s search engine optimisation (SEO) efforts.
