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The 7 SEO Trends From 2024 You Should Use
By Pod Digital on September 16th, 2024
In 2024, the landscape of SEO is evolving rapidly with Google introducing significant updates, such as AI Overview. This makes staying ahead of the latest...
How To Optimise Your Content For Google’s AI Overview
By Joe on July 9th, 2024
Google’s new AI Overview is changing the landscape of search. But how can you ensure that your content is still being noticed by Google’s AI?...
GA4 – What Does This Mean for Your Businesses?
By Charlie on April 26th, 2023
What Is GA4? GA4 is the latest version of Google Analytics (GA). It launched in October 2021 in anticipation of the previous version, Universal Analytics...
Using Data in Marketing – What Do I Need to Know
By Sam on January 25th, 2023
Using data in marketing is one of the most important aspects of ensuring a campaign runs smoothly and generates the revenue required to produce profit...
Are Location Pages For SEO Still Relevant?
By Sam on March 16th, 2022
Local businesses face a number of online challenges when it comes to positioning themselves in the right places to get recognised by prospective customers.
The Essential Guide To Google My Business: 2020 Edition
By Pod Digital on June 18th, 2020
What Is Google My Business? Google My Business, also referred to as GMB, is a free tool that allows you to add your business as...
The Most Popular SEO Myths You Should Ignore
By Pod Digital on February 28th, 2020
In the world of SEO there are always myths floating around. Here are 10, most popular SEO myths in 2020.
How To Choose The Right SEO Company
By Pod Digital on March 5th, 2019
More so than any other form of online marketing, there is one discipline that is especially skittish and unpredictable – SEO. Big brands and companies...
What To Expect In Digital Marketing In 2019: What The Experts Think
By Pod Digital on January 25th, 2019
2018 pushed the boundaries of digital marketing into exciting realms including voice search and mobile first. Online businesses were encouraged to truly connect with their...
Science Of Web Development vs The Emotion Of Design: Science Of Web Development
By Pod Digital on August 16th, 2018
We live in an increasingly digitised world; one that is evolving literally on a second-by-second basis. Designing a website is no longer a simple task...
How Important Is Video Content In SEO? What The Experts Think
By Pod Digital on July 26th, 2018
Over the past few years, especially since Google rolled out Penguin and Panda, SEO has transformed largely from a system of creating tonnes of links...
How To Figure Out If You’ve Been Hit By A Google Penalty: A Step-By-Step Guide
By Pod Digital on March 9th, 2018
Talk to ten different online marketers about Google penalties, and there’s a good cha
How To Boost Traffic & Conversion On E-commerce Product Pages
By Pod Digital on February 14th, 2018
If you already own an e-commerce led business, then perhaps you already know how to get