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Why Conversion Rate Optimisation is Your Next Business Essential
By Hannah on February 10th, 2023
The strongest business idea can fall apart without successful conversion rate optimisation. It’s a tale as old as time: You’re driving traffic and your website...
Benefits of Offering Multiple Payment Options at Checkout
By Denitsa on October 18th, 2022
One of the main reasons people abandon their shopping cart on a website is the lack of multiple payment options at checkout. A few years...
Top UX Trends 2022
By Denitsa on October 4th, 2022
Do you know what the top UX trends are in 2022? If you are a business owner that is looking to grow the traffic and...
How To Choose The Right SEO Company
By Pod Digital on March 5th, 2019
More so than any other form of online marketing, there is one discipline that is especially skittish and unpredictable – SEO. Big brands and companies...
What To Expect In Digital Marketing In 2019: What The Experts Think
By Pod Digital on January 25th, 2019
2018 pushed the boundaries of digital marketing into exciting realms including voice search and mobile first. Online businesses were encouraged to truly connect with their...
Our Famous SEO Pizza Recipe: A Foodie Themed Guide To SEO
By Pod Digital on September 20th, 2018
***Disclaimer: The Aforementioned “Pizza” Is a Metaphorical Device*** You may, by now, be wondering what on earth pizza has to do with SEO, but stick...
Science Of Web Development vs The Emotion Of Design: Science Of Web Development
By Pod Digital on August 16th, 2018
We live in an increasingly digitised world; one that is evolving literally on a second-by-second basis. Designing a website is no longer a simple task...
How Important Is Video Content In SEO? What The Experts Think
By Pod Digital on July 26th, 2018
Over the past few years, especially since Google rolled out Penguin and Panda, SEO has transformed largely from a system of creating tonnes of links...
Investigating, Identifying & Diagnosing Traffic Drops
By Pod Digital on July 17th, 2018
You’d be hard-pressed to find a website owner it hasn’t happened to – logging on to Google
9 Marketing Tools To Turn Your Content From Drab To Fab
By Pod Digital on April 30th, 2018
As many as 89% of business to business marketers and 86% of business to consu
The Definitive Guide To Ecommerce Website Architecture
By Pod Digital on April 6th, 2018
Ecommerce site architecture is one of the most crucial aspects if a company is to make a success of things online. Ecommerce sites have absolutely...
The Mobile First Index: Everything You Need To Know
By Pod Digital on December 21st, 2017
For over a year, Google has been explaining the forthcoming progression to the mobile-first index. According to
How To Define A Good Page Speed
By Pod Digital on August 18th, 2017
When it comes to page loading speeds, it seems there is a time warp between provider and customer perspectives. When developing
CRO & How It Can Help Your Business
By Pod Digital on August 9th, 2017
Picture yourself as the owner of a shop on the high street. As you watch customers come in, you notice that some are turning on...
Why Is Joined-Up Marketing Important?
By Pod Digital on June 19th, 2017
Companies competing in the current digital age face a challenge of ever expanding proportions. A continuously developing skill set
Is CRO Right For My Business?
By Pod Digital on October 31st, 2016
Almost anyone running a business with any kind of online presence will be at least aware of conversion rate optimisation (CRO). As its name suggests,...