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Success Stories
From Open Day to Offer: How One Visit Shaped My Career Path
By Lucy on June 10th, 2025
I saw this opportunity as a way for me to experience the world of digital marketing, little did I know it would end up with...
How to Appear in AI Search
By Ria on June 6th, 2025
More people are using AI search engines that deliver instant and more personal answers, causing Google clicks to drop. So, what does this mean for...
How To Choose The Best WordPress Theme in 2025?
By Jacob on June 4th, 2025
At Pod, the platform that powers the majority of our websites is WordPress. It’s the core software we specialise in and consistently find most effective...
The Importance Of Landing Pages In PPC
By Owen on May 22nd, 2025
When it comes to pay-per-click advertising, the majority of people focus on the keywords, ad copy and bidding strategies. One of the most overlooked yet...
Overcoming Local SEO Challenges: Strategies for Dominating Your Market
By Joe on May 8th, 2025
Local SEO is one of the most powerful tools small businesses can use to grow, yet many struggle to make it work, particularly in competitive...
What is a Call to Action?
By Jane on May 6th, 2025
At Pod Digital, we work on calls to action (CTAs) every day. However, let’s be honest, does everyone actually know what they are or how...
Why Competitor Analysis Is Crucial For PPC Success
By Owen on May 2nd, 2025
With today’s digital landscape being extremely competitive, PPC has become a vital channel for businesses to drive traffic and, more importantly, conversions. However, with so...
Should You Use Emojis in Email Subject Lines?
By Kathryn on April 30th, 2025
The best email subject lines stand out in the consumer’s inbox. Knowing how to write a good email subject line is key to ensuring campaign...
What is Website Maintenance?
By Mia on April 24th, 2025
You’re probably wondering, what is website maintenance? Let me explain. Website maintenance is the process of keeping your website up to date. This includes upgrades...
How Long Does SEO Take?
By Maisie on April 18th, 2025
SEO is a steady process, it takes strategic planning, consistent effort and a bit of patience before the results start to show. But how long,...
Stop Chasing Keywords, Build Authority with Strategic Content
By Ria on April 16th, 2025
Obsessing over keywords can cause you to overlook the true importance of content. Content marketing is a powerful tool for any business. It’s not just...
How to Make Money With PPC
By Owen on April 14th, 2025
The Power of PPC Advertising Pay-Per-Click (PPC) advertising is a very effective method to make money with PPC by driving targeted traffic to your website....
Why Use Long and Short-Form Video in My Online Marketing Strategy?
By Rebecca on April 10th, 2025
Combining long and short-form video content is the key to a personable, well-rounded online marketing strategy. Video puts faces to the name and has multi-channel...
Is Email Marketing Still Effective In 2025?
By Kathryn on April 8th, 2025
The digital landscape is quickly changing due to new AI technology. Understandably, the effectiveness of traditional marketing channels may be questioned. Email Marketing remains effective...
How to Improve Website Speed
By Jacob on April 3rd, 2025
Whether you’re a business owner or a website developer, a slow website can be a headache. Page speed audit tools often provide scores and recommendations...
Can Technical SEO Improve Organic Ranking Positions?
By Samuel on April 1st, 2025
Technical SEO can make or break your website’s organic performance. Even the best content and most powerful marketing strategies will underperform if your website isn’t...
How Pod’s Videography Team Uses AI to Streamline Video Production
By Rebecca on March 21st, 2025
At Pod, our Videography team strategically integrates AI video tools. We use them to refine audio quality, stabilise footage and automate transcriptions, helping to streamline...
Does Seasonality Affect Google Ads Performance?
By Owen on March 19th, 2025
Seasonality has a major influence on the success of Google ads efforts. However, seasonal changes do not impact all types of businesses in the same...
Are Sensitive Subject Opt-Out Emails Necessary For Email Marketing Compliance?
By Kathryn on March 17th, 2025
Holidays such as Valentine’s Day, Mother’s Day and Father’s Day can be sensitive topics for consumers. Allowing your audience to opt out of email marketing...
What’s the process of designing and building websites with Pod Digital?
By Emily on March 13th, 2025
Are you apprehensive to start your new website project? What’s holding you back? Let’s break down the stages of a web project together.
Why Should I Run Brand Awareness Ads on Social Media?
By Denitsa on March 11th, 2025
Brand Awareness Ads effectively communicate your company’s tone, values and purpose to your audience. This encourages the development of strong brand recognition and builds credibility...
Why is My Website Not Ranking on Google? 6 Reasons Why
By Sam on March 7th, 2025
You’ve put in the hard work to build your website, ensuring everything looks perfect on paper. But when it comes to search results, you find...
Should You Optimise Old Articles?
By Hannah on March 5th, 2025
If you’ve been creating content for years, you may assume your older articles still hold value. However, as Google algorithms evolve and AI-driven search engines...
How PPC and SEO Working Together Can Maximise Your Marketing Success
By Joe on February 28th, 2025
In the competitive world of online marketing, businesses are always looking for ways to improve their visibility, drive traffic and boost sales. While Pay-Per-Click (PPC)...
Will An Outdated Website Impact Your SEO Results?
By Mia on February 26th, 2025
In the years leading up to 2025, Google has changed its algorithm to put more focus on making the experience better for the user. While...
Strategic Growth Plan For Small and Local Businesses
By Mike on February 21st, 2025
When it comes to growing a small or local business, a strategic growth plan is essential. Beyond structuring your management style or setting operational standards,...
Using Short-Form Video to Improve Customer Trust
By Hannah on January 29th, 2025
In today’s world, attention spans are shorter than a TikTok dance trend. That’s why short-form video is dominating digital marketing. It grabs attention, builds trust...
Future Proofing Your Content for SEO, GEO and AI Search
By Jane on January 3rd, 2025
Adapting Content Strategies for an AI-Driven Search Landscape As we continue exploring the ever-evolving world of digital content, it’s clear the rules of engagement are...
2024 Year in Review
By Hannah on December 20th, 2024
As 2024 draws to a close, we’re taking a moment to reflect on an incredible year of growth, innovation and achievements at Pod Digital. Across...
The Importance of Website Content
By Jane on December 4th, 2024
Content Writing for a Website You need content writing for a website. Anyone can write so it shouldn’t be too much trouble – right? Wrong…...
Improve Your Business Retention Strategies
By Kathryn on October 18th, 2024
In this article:1. First-Class Customer Service2. Customer Service and Retention with Email3. Incentivising Loyalty4. Social Media for Customer Retention5. Building Brand Trust with Quality Content...
A Guide to Semantic Keywords
By Chris on October 4th, 2024
What are Semantic Keywords? Semantic keywords are words or phrases conceptually related to a given keyword or topic. They are keywords that search engines associate...
The 7 SEO Trends From 2024 You Should Use
By Pod Digital on September 16th, 2024
In 2024, the landscape of SEO is evolving rapidly with Google introducing significant updates, such as AI Overview. This makes staying ahead of the latest...
How to use Video to Improve your SEO
By Sam on September 13th, 2024
The use of video can improve your SEO exponentially. Get ahead of your competition and learn how to utilise video to boost your engagement.
What is Conversions API and Why Your Website Needs it?
By Denitsa on August 30th, 2024
In the rapidly evolving digital marketing landscape, tracking the success of your Facebook ad campaigns can become challenging.
How To Increase Revenue From Your Website
By Emily on August 23rd, 2024
One of the most frequent questions we receive is, "How can I make more money with my website?" And it's a question worth asking.
What Can Email Marketing Do For Your Business?
By Kathryn on August 12th, 2024
Email marketing is a pillar of effective marketing strategies. Email marking is a powerful tool for interacting with an engaged audience, especially because recipients have...
How To Optimise Your Content For Google’s AI Overview
By Joe on July 9th, 2024
Google’s new AI Overview is changing the landscape of search. But how can you ensure that your content is still being noticed by Google’s AI?...
Meet Our Graduates
By Emily on May 29th, 2024
At Pod Digital, we’re passionate about empowering new graduates to launch their careers in the industry. In this article, we’ve highlighted some of our talented...
My Journey in an Entry Level Graphic Design Job
By Cara on March 13th, 2024
Embarking on a career in graphic design after my time at Northampton University was both exciting and challenging. University education equips us with essential skills...
The Future of SEO and the Impact of SGE in 2024
By Jane on January 3rd, 2024
There is a big change coming in SEO and Google search – SGE, Search Generative Experience. When I say big, I mean massive. It’s something...
Struggling with Social Scams? How to Avoid Scams on Facebook
By Michael on December 6th, 2023
Since their inception, social media platforms have been continually taking the world by storm and dominating how we all live. For many of us, social...
How to get your website to the top of Google
By Jane on November 8th, 2023
Is your website showing on Google? Do you want to get to the top of Google? Securing a spot on Google’s search pages is similar...
