Do you know what the top UX trends are in 2022? If you are a business owner that is looking to grow the traffic and inquiries on your website, staying on top of the current user experience trends is essential.
UX design trends in 2022 have two main functions. The first one is providing customers with a better experience by taking care of their demands. The second one is ensuring that businesses in all industries have the tools they need to keep customers happy.
From setting new standards in user experience to heavily personalised feeds. Here are the UX trends for 2022 that are taking the digital world by storm.
10 Best UX Trends 2022
Optimise for Different Screen Sizes
With a larger portion of users browsing websites on their phones or tablets, one of the growing trends in user experience is responsive design. To fit in with the UX design trends of 2022 your website should have a design that adapts to different screen sizes and resolutions.
Optimising your website for different screens ensures that users get the same experience whether they are viewing your website on desktop, laptop, tablet or smartphone. This can help keep people on your site for longer which in turn can improve conversion rate.
This is a trend that is only going to expand years to come, so we advise all of our current and potential clients to implement it across their websites as soon as possible. To help businesses and web developers understand responsive design a bit better, Apple and Android have put together guidelines for optimising your website for their mobile devices.
Login Without Passwords
Passwords are designed to keep your account secure, but fear of forgetting your password can have the exact opposite effect. A survey conducted by LastPass in 2021 found that in a sample group of two thousand Americans, 57% forget their passwords immediately after resetting them and 65% have to physically write down their passwords to remember them.
As a business owner, you want to ensure that your customers’ accounts are secure, while also providing them with a convenient way of logging in. An emerging trend in UX design that you might have already, is the co-called “passwordless” login.
This type of login allows users to log in by using their Google account, social media, fingerprints, phone unlock pattern or face recognition. Although this login form only started to gain traction after 2016, it has been rapidly increasing in popularity and has already been implemented by various big companies.
Personalised User Experience
Show recommendations based on your watch habits on Netflix, curated playlists on Spotify, fully-tailored For You Page on TikTok and personalised product suggestions on Instagram, wherever on the Internet you look, you’re surrounded by hyper-personalised experiences.
Personalisation plays a great part in UX trends in 2022 going way beyond just customer satisfaction. Companies use collected data on their users, from behaviour to demographics and location, to create an online experience that addresses customers’ needs. Examples of this include personalised dashboards and notifications, as well as multiple checkout and payment options.
Dynamic Scrolling with Triggered Animations
Another emerging design trend in user experience design is the use of scroll-triggered animations.
Dynamic animations that trigger as users scroll down can not only keep your audience engaged, but can also be used as a story element to create a unique experience. Apple is one of the famous brands known for implementing this in their UX design.
If you want your customers to feel like part of the brand and offer an immersive experience, then you should definitely follow this UX trend. Just make sure that all the animations aren’t distracting users from your goal!
Attention-Grabbing Motion Design
Animations and videos are much more engaging for the user than a static image. Implementing motion design on your website is another way you can add a twist to UX design in 2022. It is also a great way to create a narrative and tell the story of your brand.
A video banner on your homepage, combined with a minimalistic design can create a premium feel to your website, keep people engaged and introduce your brand.
Clean Interface (With an Element of Surprise)
A clean, easy to use interface should be in the standards of every UX designer. However, in 2022, having a generic, flat design, simply isn’t enough to attract users. You must have an inventive twist to it.
Implementing small elements that pop out from the rest of your website will take your design to the next level. Unexpected visuals, such as sophisticated image gradients or elements that follow the user as they scroll through can successfully grab the interest of the user without complicating things.
Design With Accessibility in Mind
Another big trend in user experience design is making your website more accessible for users of different abilities.
This includes:
- Using contrasting colours to make text easier to read;
- Uploading captions on any videos on your website;
- Providing alternative text and description for images;
- Adding an option for users to increase the text size.
Creative Data Visualisation
Arranging data in a way that is easy to understand and putting it into context to create a narrative can be seen as an artform. Data visualisation has become an inevitable part of the user experience in 2022, improving how users interact with your product and nurturing a trusting relationship with your audience.
In B2B targeted businesses, creative ways of visualising data can make your company look more credible to prospective clients, whilst adding a level of transparency as well as a visual element that users can interact with.
UX Copywriting
The Internet is a fast-paced place. People are leading dynamic lives and want information that gets straight to the point.
Copywriting with the user’s experience in mind is all about using short sentences that provide users with all the information they need about your brand and services. This is also known as Microcopy.
Common techniques you can use to improve conversion on your website by utilising microcopy include, sticking to the point, providing an objective for the user from the get-go, incorporating active voice and using numerals where needed.
Recap on UX Trends 2022
Are you ready to implement some of the UX trends for 2022 on your website? Our fantastic team of digital marketing visionaries here at Pod Digital can help you!
We can create bespoke designs, integrate useful plug-ins and completely transform your website using the latest UX design techniques. With our professional help, you can improve traffic, conversion rate and the quality of our leads.
Take your business to the new age of UX design! Book your consultation today!