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How To Increase Revenue From Your Website

Posted on 23 August 2024, Written by Emily

Edited on 27 January 2025

One of the most frequent questions we receive is, “How can I make more money with my website?” And it’s a question worth asking. 

Businesses need to make money and in today’s digital age, your website plays a crucial role in this process. Your website isn’t just an online presence, it’s a powerful tool that can drive sales, attract new customers and open up new revenue streams. 

The more money you can make online, the more you can invest back into your business. In this article, we will share our top strategies and actionable tips to help you maximise your website’s revenue potential.

Dive Straight into:

Clear ‘call to action’ buttons

How To Increase Revenue From Your Website

Whether you are selling products online or promoting services through your website, ‘call to action’ (CTA) buttons are essential for driving engagement and conversions. A CTA button is a prompt that encourages your visitors to take a specific action, such as making an online purchase, initiating a phone call or submitting an enquiry form. 

These buttons give you control of the website and guide users toward the actions that are most valuable to your business. The strategic use of CTAs gives you significant control over how users interact with your site, allowing you to steer them toward conversion goals.

To ensure your CTA buttons stand out, their design and placement should be carefully considered. They should stand out significantly from the rest of your website, using contrasting colours, eye-catching animations or larger, bolder text to ensure they capture the attention of the viewer. 

By optimising both the design and positioning of your CTAs, you can significantly enhance user engagement and increase conversions. This ultimately boosts your website’s revenue.

Upsell and cross sell products

How To Increase Revenue From Your Website

Boosting your average order value (AOV) is a powerful way to increase revenue on your ecommerce website and upselling or cross selling products are two effective strategies to achieve this. 

Even if your site is already performing well, introducing complementary products or a “You may also like…” section can encourage customers to spend more in a single transaction.

These techniques can be used at various touch points across your website. For example, you can highlight related products on the product page, suggest complementary items in the basket or offer upgrades at checkout. By encouraging customers to spend more on your online store, you are also increasing your overall website revenue.

Create bundle products

How To Increase Revenue From Your Website

Another effective strategy to boost the average order value of your online sales is to create bundled products. Bundles typically consist of a selection of products that complement each other. They are often offered at a slightly discounted price compared to purchasing each product individually. 

This approach not only appeals to customers by offering them savings, but it also assures them that the products are compatible and work well together. Bundles can encourage customers to purchase items they might not have considered on their own, increasing the overall value of their order. Bundle products can be tailored to fit a variety of themes, such as seasonal events or gift sets depending on your industry and customer base.

Ensure your website is easy to navigate

How To Increase Revenue From Your Website

Customers are significantly more likely to convert and spend money online if your website is clear, user friendly and easy to navigate. Key elements such as the account login, checkout process and shopping cart should be prominently displayed and easily accessible throughout the site. 

Your website should clearly convey all essential information about your business and what you offer. Additionally, providing clear contact information ensures that customers can quickly reach out with any questions or concerns, reducing the likelihood of abandoned carts or lost sales. 

To minimise this risk and optimise your website’s performance, conducting a conversion rate optimisation (CRO) audit is essential. During this process, we would analyse the user journey on your website, identify potential pain points and uncover opportunities for improvement. 

Introduce a pop-up or abandoned cart email

How To Increase Revenue From Your Website

To reduce the number of customers leaving the website before completing a purchase, consider implementing a pop-up with an incentive to encourage users to stay on the website and convert. 

This incentive could be a discount code, free shipping offer or something similar to persuade the customer to finalise their purchase. Pop-ups are a simple yet effective tool to capture the attention of the user, and can make a big difference to your online revenue figures.

A powerful alternative to this would be introducing an abandoned cart email flow. This sends an automated email to those who have added items to their basket but left the website before completing their purchase. 

Once the customer’s email address is captured, this email acts as a reminder that the user has left something behind. It can also include an incentive, such as a discount or special offer, to motivate them to return and complete their transaction. Both pop-up incentives and abandoned cart emails are relatively inexpensive to implement and can have a substantial impact on the recovery of potentially lost sales. 

By effectively using these tools, you can reduce cart abandonment, increase conversion rates and ultimately boost your website’s online revenue.

Ask for reviews and case studies

How To Increase Revenue From Your Website

After a customer has purchased a product online, it’s essential to follow up with an email requesting a review after a suitable period of time. Customer reviews are a simple but valuable way to build brand trust, credibility and encourage conversions. Displaying these reviews prominently on your website can significantly improve your reputation and influence decision making.

For businesses offering services, collecting general company reviews and detailed case studies can be incredibly beneficial. If your website doesn’t currently have a system for gathering reviews and sending automated follow-up emails, this is an opportunity worth exploring. 

Implementing these features can lead to higher customer satisfaction, increased trust in your brand and a greater conversion rate. All of this contributes to making your website a more effective revenue generator.

Offer seasonal sales

How To Increase Revenue From Your Website

Everyone loves a good deal. Why not capitalise on this by offering a series of seasonal promotions and special offers throughout the year? 

This will not only entice customers to make their purchase but also create a sense of urgency, encouraging quick decision-making. By regularly updating your website with fresh products and exciting offers, you keep your audience engaged. This motivates them to return to your site frequently to see what’s new. 

Seasonal promotions can be strategically aligned with holidays or special events to stay relevant. By implementing these tactics, you can keep your customers interested and your sales consistently growing throughout the year.

Utilise other marketing channels

How To Increase Revenue From Your Website

If you’ve already implemented the recommendations above and your website is successfully converting customers, you will now want to focus on ways to bring more traffic to your website. 

Increasing traffic can attract more potential customers and boost your overall revenue. There are many digital marketing channels to explore, each offering unique benefits depending on your business goals. Some of the most effective channels include Search Engine Optimisation (SEO), Pay Per Click (PPC), paid social and email marketing.

By selecting the right mix of these channels and tailoring them to your audience, you can attract more visitors to your site. This gives you more opportunities to convert them into loyal customers and further growing your business.

Contact our expert team

At Pod Digital, we’re here to support you in maximising your website’s potential. Whether you need a comprehensive CRO audit, web changes, development, or additional digital marketing services, our expert team is ready to help you unlock new revenue streams. We will help make your website work harder for your business. 

With our tailored solutions and industry expertise, we can identify the best strategies to drive growth and increase your online revenue. Contact us today to discover how we can help you to achieve your business goals and start making more money from your website.

Emily

Emily

Web Designer & Developer

I started working at Pod as a Junior Web Designer in 2020 after completing a degree in Graphic Design. I have since developed my skillset branching into web development, building a wide range of changes. Outside of work, I enjoy photography and reading, as well as looking after my collection of houseplants.

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