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How to get your website to the top of Google

Posted on 8 November 2023, Written by Jane

Is your website showing on Google? 

Do you want to get to the top of Google?

Securing a spot on Google’s search pages is similar to setting up shop in the heart of a bustling city centre. Every business owner dreams of their website sparkling under the spotlight of the first page, enticing millions of potential clients and customers. But how do you transition from being a mere dot in the vast online universe to commanding an enviable space on Google? 

Whether you’re a newbie, or a seasoned webmaster seeking the latest tweaks, this article will unravel the art and science of getting your website climbing the Google rankings.

How does Google find my website?

Websites appear on Google due to a process known as crawling and indexing. The crawlers search the web for new or updated pages. When these crawlers discover a website, they collect information about its content, structure and links. This data is then indexed, allowing Google to understand what each page is about and store it in its massive database.

When users enter a search query, Google’s algorithms analyse this index to provide relevant results. Several factors influence a website’s visibility in search results, including the helpful relevance of its content to the user’s query, the quality of the website’s content and user experience and the number of reputable websites linking to it.

Why is my website not showing on Google?

If your website is not ranking, the first question you should probably ask yourself is, “Why is my website not showing on Google?”

  • Your website may be too new. It takes time for Google to discover new websites and web pages so the most straightforward explanation may be that Google just hasn’t found it yet.
  • You’re content isn’t deemed to be ‘helpful’ to the user
  • You don’t have enough high-quality backlinks
  • Most websites have something called a robots.txt file which instructs search engines where they can and can’t go on your website. Google can’t crawl URLs if they are blocked in your robots.txt file.
  • You’re not investing in SEO

How do I appear on Google Search?

The million-pound question lies in how to achieve this. Well, it requires a blend of practices catering to both users and search engine algorithms. While stiff competition is inevitable, the silver lining is that every competitor leaves gaps that can be capitalised upon. This is where SEO can be your knight in shining armour.

What are SEO services?

What is SEO? SEO, Search Engine Optimisation, is the process of improving your website to increase its visibility in Google and other search engines.

The service typically include a range of strategies and techniques, such as:

Keyword Research: Identifying relevant targeted keywords and phrases that potential users might search for when looking for products, services or information related to the website.

On-Page Optimisation: Making website changes to improve factors, such as meta tags, headings, content quality, and internal linking structure to enhance search engine rankings.

Off-Page Optimisation: Building high-quality backlinks from authoritative websites to improve a website’s authority and trustworthiness in the eyes of search engines.

Content Creation: Developing high-quality, relevant and engaging content that appeals to both users and search engines.

Technical SEO: Ensuring the website’s technical aspects, such as mobile-friendliness, and crawlability and site speed.

An ideal page load time is between 0-2 seconds. However, 3 seconds is considered to be an acceptable score. Anything above 3 seconds will increase the likelihood of visitors leaving your site.

Local SEO: Optimising a website for local search results, especially important for businesses with physical locations.

SEO  and Content Audits: Conducting regular audits to identify issues, track progress and make necessary adjustments to improve SEO performance.

Reporting and Analytics: Providing clients with regular reports and insights on SEO performance, including keyword rankings, traffic and conversions.

So, how does SEO make my website more visible?

SEO plays a crucial role in assisting websites to achieve higher rankings in search engine results, drawing in increased organic traffic, and ultimately fulfilling their online objectives. 

These benefits, including enhanced visibility, increased leads, and higher sales, are fundamental for businesses and website owners aiming to enhance their online presence and expand their reach to a broader audience through search engines.

Why should you invest in SEO?

It works – simple as… SEO is an investment. It takes time to work and isn’t a quick fix but it is absolutely worth investing in. When money is tight, and obviously it is right now, your competitors may decide to try to save money by cutting back on their marketing budget. So, when better for you to maintain your presence and potentially gain an edge in the market and strengthen your brand’s position. 

Additionally, maintaining your marketing efforts during challenging times can help you retain and gain customers, build brand recall, and position yourself for future growth.

Our clients who we’ve improved search engine rankings for

If you’re looking for tangible evidence of how SEO and well-designed websites get you to the top of Google, read some of Pod’s success stories. Our case studies showcase our business’s expertise and capabilities in improving search engine rankings.

One illustrative example of our remarkable achievement in attaining top Google rankings involves our enduring partnership with Kit Buildings Direct. We successfully propelled them to the top of Google’s search results for the keyword “agricultural buildings.”

Continual Monitoring and Optimisation for Improved Rankings

Once you have your perfect website and you’ve followed the key points to get it visible on Google, keep going. Compare building a website to building a house or renovating your home. Once it’s done, you don’t just leave it there. Things constantly need updating because they get worn out or out of date: it’s the same with your website. 

Constant reviewing with heatmaps and analytics provide the information you need to see how your website is performing and why you are or aren’t getting sales or leads.

Get in touch with Pod Digital to help you get to the top of Google

Don’t leave your website unloved and expect it to carry on performing. If you want support with either your SEO, content marketing or website design, get in touch with us at Pod Digital Marketing Agency. One of our amazing teams will help you to keep up to date with a beautiful, yet helpful and converting website that ranks.

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