If you’re new to digital marketing, it can be very overwhelming to understand all of the marketing acronyms used on a daily basis. Here is our handy glossary of acronyms to help you navigate this ever-changing industry.
AOV – Average Order Value
A key goal of e-commerce digital marketing is to increase the average order value. This can be achieved by cross-selling or up-selling products within the checkout or via email marketing for example.
B2B – Business To Business
B2B is a common marketing abbreviation used for businesses whose marketing audience is mostly other businesses.
B2C – Business To Consumer
The opposite of B2B, B2C is a marketing acronym used for companies targeting customers directly.
CAPTCHA – Completely Automated Public Turing Test To Tell Computers And Humans Apart
To reduce the risk of spam emails, RECAPTCHA can be used on contact forms which asks the user to answer a simple question or complete a simple task to prove they are not a robot.
CMS – Content Management System
All websites use some form of CMS, such as WordPress, Shopify, Magento or Wix. Content Management systems are used to create, manage and amend all content on the website. Here at Pod Digital, we have experience on many different platforms to assist with your website changes or new web build.
CPA – Cost Per Acquisition
CPA is a term used to outline the average cost of each acquisition, or lead, that is gained from each marketing channel.
CPC – Cost Per Click
Mostly used within PPC, this marketing abbreviation details the average cost of every advert click. Results vary depending on the type of keyword that you are using and the industry your business falls into.
CPL – Cost Per Lead
Similar to CPA, CPL refers to the cost of each lead that is generated through a specific digital marketing channel.
CRM – Customer Relationship Management
Many businesses use a CRM system to manage their customer details and communication, keeping everything in one central place. Its technology helps to increase organisation and efficiency within a business.
CRO – Conversion Rate Optimisation
Maintain leads and revenue by ensuring that your website is optimised to convert when your visitor purchases from your website or fills in a contact form. Having a CRO strategy in place is key to creating a website that performs for you in line with your business goals.
CTA – Call To Action
A call-to-action is an element that encourages the user to follow a request. For example, a website button reading ‘Shop Now’ is a CTA encouraging users to visit a specific page and convert. CTAs are used within many digital marketing channels including web design, PPC, email marketing and social media.
CTR – Click-Through Rate
Click-through rate is a term often used within PPC and email marketing to determine the percentage of users that have clicked on an advert or email. This figure can then be used as a KPI to gauge how well the marketing is performing and make data-driven decisions.
DNS – Domain Name System
In simple terms, a DNS translates ordinary domain names into machine-readable IP addresses. This is usually managed within the hosting account of your website.
FAQ – Frequently Asked Questions
FAQs are a fantastic way to get relevant information across to your customers. They are also often used within SEO strategies to increase search rankings.
FTP – File Transfer Protocol
When making changes on your website, we will likely ask for FTP access. This is the process of accessing website files on the server and transferring these to a local machine to be able to edit.
GA – Google Analytics / Google Ads
GA is a marketing acronym that is commonly used in the digital marketing industry for both Google Analytics and Google Ads. Google Analytics is a great tool for tracking the performance of an account, such as website traffic, page visits and revenue. Google Ads is the software used within PPC to manage and run adverts.
H1 / H2 – Level 1 Heading / Level 2 Heading
H1 and H2 headings ensure keywords are utilised in the best possible way for SEO. They are added as the main headings on each web page with the goal to get these keywords ranking on Google.
KPI – Key Performance Indicator
KPIs or key performance indicators allow businesses to make data-driven decisions to further grow their business. These vary for each marketing channel but often include website traffic, revenue or leads.
PPC – Pay Per Click
One of the staple methods of digital marketing is PPC, where advertisers pay a fee for each click on their advert. This service generates fast, measurable results and has been proven to obtain a higher ROI than many other marketing channels.
ROAS – Return on Ad Spend
This term is often used within PPC and paid social media and refers to the amount of revenue that is generated for every pound spent on advertising.
ROI – Return on Investment
Return on investment measures the efficiency of an investment, highlighting the ratio between net income and the investment.
ROMI – Return on Marketing Investment
Similar to ROI, this marketing acronym refers to the amount of revenue generated from your total marketing investment.
SEO – Search Engine Optimisation
Improve your visibility on Google and increase your rankings with SEO. With the main aim to increase organic traffic to your website, SEO works collaboratively with content marketing to ensure the best keywords are used within content across the website.
SERP – Search Engine Results Page
After submitting a search query to a search engine, such as Google, the SERP is the page that is returned. It features paid search adverts as well as organic search results.
UX – User Experience
Within web design, user experience is always a priority to ensure the website is easy to navigate and CRO is considered. At Pod Digital, we aim to create a meaningful experience for all users.
If you’re looking for a digital marketing agency to make a difference to your business, get in touch with our friendly team and book a free consultation today.
