What is SEO Video Marketing?
SEO or search engine optimisation video marketing could be the difference between you and your competitors. What makes you stand out from the rest? Why should your potential customers choose you? To put it simply, SEO video marketing is a type of online video production that focuses on creating optimised content for search engine ranking. Videos must be well made and relevant to the keywords that users are searching for in order to rank highly in search results. It is also vital that the content itself is hosted on a website that is optimised for search engine ranking.
By producing creative, informative videos that are keyword rich, businesses can attract more traffic and improve conversion. Therefore, to stand out from the rest, you need to show your personality, your vibe, and what the business stands for. Using your video content, you will be able to drive more traffic to your site through the use of keywords.
As of 2022, an average person is estimated to spend 100 minutes per day watching online videos. That is a lot of video content being consumed and if you can utilise the demand for video content then you can be sure that your business will stand out from the rest.
However, you don’t just need to please your customers. You also need to please Google with your SEO video marketing. Make sure that you follow the set of rules that Google has to determine which content will rank higher on their first pages. The bottom line is follow the rules, make Google and other users happy, and you can be certain that you’ll see increased results.
Of course, your SEO has the intention to ultimately sell your product/service. There is little point in driving traffic to your site if your traffic doesn’t convert to a sale. Therefore, in a world full of content, what makes yours stand out?
- Are you, as a business, relatable to the audience?
- Does your content inspire?
- Is your content reflective of the tone of the company?
- Does it include information that your competitors don’t?
- What unique selling points do you have?
Let’s take a look at some ways in which you can make the most of your content.
1. Optimising your Video Content
In recent years, the human attention span has been declining slowly, from 12 seconds in the year 2000 to 8 seconds in 2012. This means that you need to get your audiences gripped pretty much instantly. They need to know what you can offer them.
Here are some ways to use your video marketing:
- Demonstration videos: how your product/service works – how this can benefit the customer.
- Introduce the consumers to the business: what is the company about – the goals behind the scenes.
- Deliver new, interesting or exciting news
- Once a relationship is formed: event videos/more personal conversations.
- Testimonials with loyal customers
2. Title and Description
The title and description is undoubtedly key to a successful video and, therefore, a SEO video marketing campaign. Effectively, using YouTube for SEO is invaluable. The fact that content is king has already been mentioned and YouTube is the home of visual content.
The algorithm may not manage to detect keywords in the video content. Therefore the title and description that accompany your video can be vital to optimise SEO video marketing and rank higher.
Google places a high value on a video’s title, after all it is the first thing your eye fixates on and will ultimately decide which video you choose to watch. Most importantly, you need to try and fit the keywords into the title as naturally as possible. You do, however, need to be wary of overusing keywords or inserting them in a not so clear flowing way. The title should be concise, containing the keywords and be easy on the eye.
Although you get a maximum allowance of 1,000 characters for your description, you don’t want to use all of them aimlessly. It is recommended that you use the first 100 words of the description with as many keywords as possible, structured in a way that will make your audience want to read more.
3. Thumbnails
If you spend just 10 minutes on YouTube, you will notice that there is one thing that all the high-view videos have; a good thumbnail. Your thumbnail makes a massive impact on encouraging the viewer to pick that video or another. In order to have a good thumbnail, you need an easy-on-the-eye, informational and content-reflecting custom thumbnail. You also need to take your demographic into consideration, will your clients find this appealing or not? It is so important that you understand who your customers are and what they’re looking for from your video. This way you can create a thumbnail that your audience will not be able to resist.
4. Tagging and Categorising for YouTube
Alongside titles, descriptions and thumbnails, tagging and categorising is also important when using video for SEO. Tags not only help users find your content, they also help explain to YouTube and other video platforms the correlation between context and content. This means that your viewers will get a better understanding of what the video is about and will help YouTube show your video to the right audience. It is important to use relevant tags and to avoid spamming as Google may penalise you for not keeping the tags relevant to the content.
Categories work pretty much the same way as tags. You can categorise your content under YouTube’s “Advanced settings.” By listing your content under different categories, it will help your video appear in multiple playlists which will help boost visibility.
5. Consistency is Key
Creating a one-off piece of content is great, however, being active with new content for your website, your social media channels and YouTube will take your SEO video marketing to the next level. Your customers will value consistency and varied forms of content. If you grow your following enough, and they feel connected with you, they might be interested in hearing more; what the CEO has to say on a podcast or watching a behind the scenes of the company video for example. When a customer regularly sees you posting, they are more likely to choose you when they are next in need of the product you are selling. On the other hand, if they don’t see any content from you in two months, then they might forget about you and choose a competitor who is producing content on a regular basis.
There you have it – 5 tips on how you can get more from your SEO video marketing. If you can combine all of these and keep posting consistently, then you can be sure that using video marketing and YouTube for SEO will massively boost your traffic to your business and to your website.
If you would like to hear out more about video marketing and the great impacts it can have for your business, give us a call on 01163 500 064 or contact us via our website.
