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Discover our latest guides, advice, industry tips and more from Pod Digital
At Pod Digital, we like to share what’s happening in the world of digital marketing on our blog. We offer tips, advice, guides, opinions and updates on a range of topics, but not only that, we give you a glimpse of life in our Leicestershire office.
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Using Short-Form Video to Improve Customer Trust
By Hannah on January 29th, 2025
In today’s world, attention spans are shorter than a TikTok dance trend. That’s why short-form video is dominating digital marketing. It grabs attention, builds trust...
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Future Proofing Your Content for SEO, GEO and AI Search
By Jane on January 3rd, 2025
Adapting Content Strategies for an AI-Driven Search Landscape As we continue exploring the ever-evolving world of digital content, it’s clear the rules of engagement are...
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2024 Year in Review
By Hannah on December 20th, 2024
As 2024 draws to a close, we’re taking a moment to reflect on an incredible year of growth, innovation and achievements at Pod Digital. Across...
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The Importance of Website Content
By Jane on December 4th, 2024
Content Writing for a Website You need content writing for a website. Anyone can write so it shouldn’t be too much trouble – right? Wrong…...
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Improve Your Business Retention Strategies
By Kathryn on October 18th, 2024
In this article:1. First-Class Customer Service2. Customer Service and Retention with Email3. Incentivising Loyalty4. Social Media for Customer Retention5. Building Brand Trust with Quality Content...
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A Guide to Semantic Keywords
By Chris on October 4th, 2024
What are Semantic Keywords? Semantic keywords are words or phrases conceptually related to a given keyword or topic. They are keywords that search engines associate...
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The 7 SEO Trends From 2024 You Should Use
By Pod Digital on September 16th, 2024
In 2024, the landscape of SEO is evolving rapidly with Google introducing significant updates, such as AI Overview. This makes staying ahead of the latest...
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How to use Video to Improve your SEO
By Sam on September 13th, 2024
The use of video can improve your SEO exponentially. Get ahead of your competition and learn how to utilise video to boost your engagement.
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What is Conversions API and Why Your Website Needs it?
By Denitsa on August 30th, 2024
In the rapidly evolving digital marketing landscape, tracking the success of your Facebook ad campaigns can become challenging.
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How To Increase Revenue From Your Website
By Emily on August 23rd, 2024
One of the most frequent questions we receive is, "How can I make more money with my website?" And it's a question worth asking.
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What Can Email Marketing Do For Your Business?
By Kathryn on August 12th, 2024
Email marketing is a pillar of effective marketing strategies. Email marking is a powerful tool for interacting with an engaged audience, especially because recipients have...
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How To Optimise Your Content For Google’s AI Overview
By Joe on July 9th, 2024
Google’s new AI Overview is changing the landscape of search. But how can you ensure that your content is still being noticed by Google’s AI?...
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Meet Our Graduates
By Emily on May 29th, 2024
At Pod Digital, we’re passionate about empowering new graduates to launch their careers in the industry. In this article, we’ve highlighted some of our talented...
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My Journey in an Entry Level Graphic Design Job
By Cara on March 13th, 2024
Embarking on a career in graphic design after my time at Northampton University was both exciting and challenging. University education equips us with essential skills...
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The Future of SEO and the Impact of SGE in 2024
By Jane on January 3rd, 2024
There is a big change coming in SEO and Google search – SGE, Search Generative Experience. When I say big, I mean massive. It’s something...
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Struggling with Social Scams? How to Avoid Scams on Facebook
By Michael on December 6th, 2023
Since their inception, social media platforms have been continually taking the world by storm and dominating how we all live. For many of us, social...
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How to get your website to the top of Google
By Jane on November 8th, 2023
Is your website showing on Google? Do you want to get to the top of Google? Securing a spot on Google’s search pages is similar...
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How to Achieve Your Business Goals with a Content Audit
By Jane on September 7th, 2023
It's time to talk about content audits. Do you know how that blog you uploaded a few months ago is performing? Is it achieving what...
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My Experience as a Digital Marketing Intern – Lokyee Tong
By Pod Digital on September 4th, 2023
“From the very beginning, I was immersed into a community of friendly people, who were always ready to support me when required. The team was...
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How to Create an Effective Email Marketing Calendar
By Emily on September 1st, 2023
How do you plan your email marketing strategy? Follow our 5 easy steps to organise and plan your content.
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ChatGPT, Google Bard and Generative AI in General – What is it? Friend or Foe?
By Jane on August 15th, 2023
What a six months it’s been since the explosion of generative AI in the digital marketing world. When I first really became acutely aware of...
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My Experience as a Digital Marketing Intern – Kaushik Ganeshan
By Pod Digital on July 28th, 2023
“I’m glad to have landed an internship at Pod Digital; a truly positive and memorable opportunity.” Kaushik Ganeshan, Digital Marketing Intern How did I get...
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GA4 – What Does This Mean for Your Businesses?
By Charlie on April 26th, 2023
What Is GA4? GA4 is the latest version of Google Analytics (GA). It launched in October 2021 in anticipation of the previous version, Universal Analytics...
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5 Ways To Stop Wasting Your Google Ads Budget
By Ross on April 10th, 2023
Find out how you can get the most out of your Google Ads budget and reduce wasted spend using these 5 simple tips.
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AI Copywriting VS Copywriters: Which is Better?
By Rebecca on March 27th, 2023
The future of AI is bright, but is it capable of taking over?
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Digital Marketing Acronyms You Need To Know
By Emily on March 15th, 2023
Discover our handy glossary of digital marketing acronyms to help you navigate this ever-changing industry.
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Why You Need PPC Marketing
By Ross on February 21st, 2023
Are you wondering why you should invest in PPC marketing? Read this article to find out the many benefits of PPC.
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Why you Should be Marketing on LinkedIn in 2023
By Pod Digital on February 17th, 2023
Not marketing your business on LinkedIn? Here's why you should be in 2023.
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Why Conversion Rate Optimisation is Your Next Business Essential
By Jane on February 10th, 2023
The strongest business idea can fall apart without successful conversion rate optimisation. It’s a tale as old as time: You’re driving traffic and your website...
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Win Back Your Customers With Abandoned Cart Emails
By Emily on February 2nd, 2023
Create a powerful abandoned cart email flow to recover lost sales and convert customers with our top tips.
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Using Data in Marketing – What Do I Need to Know
By Sam on January 25th, 2023
Using data in marketing is one of the most important aspects of ensuring a campaign runs smoothly and generates the revenue required to produce profit...
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How Important is SEO Blog Writing?
By Chris on December 14th, 2022
In the ever-changing world of digital marketing, SEO blog writing is a staple for every online business. Discover why with the experts at Pod.
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Our Contributions To Pablo’s Horse Sanctuary
By Rebecca on December 12th, 2022
Animals are central to the lives of many of our team members here at Pod Digital. So we want to do everything we can to...
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5 Tips to Get More From SEO Video Marketing
By Pod Digital on December 2nd, 2022
What is SEO Video Marketing? SEO or search engine optimisation video marketing could be the difference between you and your competitors. What makes you stand...
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Choosing Keywords with Intent
By Sam on November 25th, 2022
One question that often comes up is what do you mean a keyword has intent? Answer A keyword that has intent is simply a specific...
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6 Easy Ways to Grow Your Mailing List
By Emily on November 14th, 2022
Ensure that you are safely capturing the right data and grow your mailing list with our six easy tips.
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How Important Are Backlinks For Your SEO Campaign?
By Sam on October 24th, 2022
Building a backlink profile is one of the most important SEO factors if your business operates in a competitive market where the SERPs ( Search...
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Benefits of Offering Multiple Payment Options at Checkout
By Denitsa on October 18th, 2022
One of the main reasons people abandon their shopping cart on a website is the lack of multiple payment options at checkout. A few years...
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Top UX Trends 2022
By Denitsa on October 4th, 2022
Do you know what the top UX trends are in 2022? If you are a business owner that is looking to grow the traffic and...
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Aid Trip To Ukraine
By Jane on April 7th, 2022
When we heard of the plans of Keith Low and his mercy mission to the Ukraine, we knew we wanted to help. Keith is the...
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Are Location Pages For SEO Still Relevant?
By Sam on March 16th, 2022
Local businesses face a number of online challenges when it comes to positioning themselves in the right places to get recognised by prospective customers.
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How Can I Make My Company Future Proof In These Difficult Times?
By Pod Digital on September 25th, 2020
There’s arguably never been a tougher time to run a business than throughout this coronavirus pandemic. While technological advancements mean remote working is much easier...
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The Essential Guide To Google My Business: 2020 Edition
By Pod Digital on June 18th, 2020
What Is Google My Business? Google My Business, also referred to as GMB, is a free tool that allows you to add your business as...
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The Most Popular SEO Myths You Should Ignore
By Pod Digital on February 28th, 2020
In the world of SEO there are always myths floating around. Here are 10, most popular SEO myths in 2020.
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Top 5 Web Design & UX Trends For 2020
By Pod Digital on February 10th, 2020
Web design is the process of creating and designing websites. It essentially encompasses a number of key elements, including web page layout and graphic design....
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How To Choose The Right SEO Company
By Pod Digital on March 5th, 2019
More so than any other form of online marketing, there is one discipline that is especially skittish and unpredictable – SEO. Big brands and companies...
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What To Expect In Digital Marketing In 2019: What The Experts Think
By Pod Digital on January 25th, 2019
2018 pushed the boundaries of digital marketing into exciting realms including voice search and mobile first. Online businesses were encouraged to truly connect with their...
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Everything You Need to Know About Black Friday & Cyber Monday
By Pod Digital on October 24th, 2018
Learn about Black Friday and Cyber Monday, and how Pod Digital can help your marketing during this busy period.
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Our Famous SEO Pizza Recipe: A Foodie Themed Guide To SEO
By Pod Digital on September 20th, 2018
***Disclaimer: The Aforementioned “Pizza” Is a Metaphorical Device*** You may, by now, be wondering what on earth pizza has to do with SEO, but stick...
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The Science Of Web Development vs The Emotion Of Design: The Emotion Of Design
By Pod Digital on September 4th, 2018
Colour means different things to different people. During our lifetime we all interact and react with colours in different ways. Our favourite colours say a...
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Science Of Web Development vs The Emotion Of Design: Science Of Web Development
By Pod Digital on August 16th, 2018
We live in an increasingly digitised world; one that is evolving literally on a second-by-second basis. Designing a website is no longer a simple task...
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How Important Is Video Content In SEO? What The Experts Think
By Pod Digital on July 26th, 2018
Over the past few years, especially since Google rolled out Penguin and Panda, SEO has transformed largely from a system of creating tonnes of links...
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Investigating, Identifying & Diagnosing Traffic Drops
By Pod Digital on July 17th, 2018
You’d be hard-pressed to find a website owner it hasn’t happened to – logging on to Google
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Which E-commerce Platform Is Best For My Online Business?
By Pod Digital on June 12th, 2018
Starting an online store comes with a whole host of important decisions that need t
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Facebook Removes Partner Categories Targeting
By Pod Digital on June 4th, 2018
Facebook are in the process of removing Partner Categories targeting options. This is the statement they
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How To Create A Brand People Can Trust On Facebook
By Pod Digital on May 3rd, 2018
During the first half of 2018, most of the news headlines about Facebook and Facebook advertisers have
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9 Marketing Tools To Turn Your Content From Drab To Fab
By Pod Digital on April 30th, 2018
As many as 89% of business to business marketers and 86% of business to consu
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The Definitive Guide To Ecommerce Website Architecture
By Pod Digital on April 6th, 2018
Ecommerce site architecture is one of the most crucial aspects if a company is to make a success of things online. Ecommerce sites have absolutely...
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How Can Strong Ecommerce Web Design Impact Digital Strategy?
By Pod Digital on March 19th, 2018
If you are under the illusion that web design is a separate entity to your other marketing efforts, then you could be on a collision...
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How To Figure Out If You’ve Been Hit By A Google Penalty: A Step-By-Step Guide
By Pod Digital on March 9th, 2018
Talk to ten different online marketers about Google penalties, and there’s a good cha
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How To Boost Traffic & Conversion On E-commerce Product Pages
By Pod Digital on February 14th, 2018
If you already own an e-commerce led business, then perhaps you already know how to get
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The Mobile First Index: Everything You Need To Know
By Pod Digital on December 21st, 2017
For over a year, Google has been explaining the forthcoming progression to the mobile-first index. According to
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First Pod Completed
By Pod Digital on October 19th, 2017
Pod Digital are proud to announce that our first pod has almost reached full capacity, creating and managing the digital marketing strategies
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How To Define A Good Page Speed
By Pod Digital on August 18th, 2017
When it comes to page loading speeds, it seems there is a time warp between provider and customer perspectives. When developing
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CRO & How It Can Help Your Business
By Pod Digital on August 9th, 2017
Picture yourself as the owner of a shop on the high street. As you watch customers come in, you notice that some are turning on...
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Why Is Joined-Up Marketing Important?
By Pod Digital on June 19th, 2017
In today’s digital world, customers interact with brands in multiple ways, through websites, social media, emails and online ads. If these touch points don’t connect...
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SEO Trends To Expect In 2017
By Pod Digital on January 9th, 2017
When it comes to executing a successful search engine optimisation strategy, getting ahead of your competition is essential.
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How Your Firm Can Boost Its SEO With The Help Of SISTRIX
By Pod Digital on November 25th, 2016
You might have heard about the SISTRIX Toolbox and wondered just what it can do to assist your organisation’s search engine optimisation (SEO) efforts.
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Is CRO Right For My Business?
By Pod Digital on October 31st, 2016
Almost anyone running a business with any kind of online presence will be at least aware of conversion rate optimisation (CRO). As its name suggests,...
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POD: Why Are We Different?
By Pod Digital on October 31st, 2016
As you may have already come to appreciate if you have browsed our wider website, here at Pod Digital, we like to do things a...